PR94970

SINGAPORE, March 15, 2022 /PRNewswire=KYODO JBN/ --

Leading telecommunications operator in Cambodia leverages Cloudera for quicker

and faster insights to better serve the needs of a digitally-savvy community.

Cloudera (

https://c212.net/c/link/?t=0&l=en&o=3471463-1&h=1208171782&u=http%3A%2F%2Fwww.cloudera.com%2F&a=Cloudera

), the enterprise data cloud company, today announced that Cambodian

telecommunications operator, Smart Axiata, has chosen Cloudera to help to

accelerate its business performance. Through this partnership, Smart Axiata

hopes to use data to improve its customer service and deliver targeted offers

that anticipate the needs of its 8 million customers, in line with the brand's

commitment to building a digitally-savvy society in Cambodia.

Logo - https://mma.prnewswire.com/media/495570/Cloudera_Logo.jpg

Photo - https://mma.prnewswire.com/media/1765489/Cloudera_Smart_Axiata.jpg  

As a leading telecommunication operator, Smart Axiata handles massive volumes

of data daily at unprecedented speeds. Previously, the company used separate

data lakes running on a traditional data warehouse, this resulted in various

data silos that hindered cross-functional collaborations, prevented the

organization from effectively utilizing its data, required excessive resources

to manage these disparate systems, and made it impossible to track data flows

and lineage. With Cloudera's support, Smart Axiata moved from multiple data

lakes and a traditional data warehouse to a single data lake. This streamlined

the number of sources, allowing data lineage to be more easily tracked,

presenting Smart Axiata with a clearer view of its data. The new data lake

serves as a single source of truth for all Smart Axiata's applications,

democratizing data within the organization and facilitating self-serve access

for different business functions.

Since the implementation of the single data lake, Smart Axiata has been able to

process large volumes of data and derive more detailed insights to deliver a

better customer experience. Where reports could previously only be generated

daily, more granular reporting can now be completed hourly to provide real-time

visibility of the customer experience across touchpoints. This allows Smart

Axiata to quickly resolve any network-related issues, in addition to delivering

contextual real-time marketing to customers

Kalyan Achyutuni, Chief Information Officer of Smart Axiata said, "Our ability

to achieve a single source of truth with Cloudera has allowed Smart Axiata to

do many things that were not possible before. By leveraging data, we can get a

360 degree view of customers to enhance their experience, improve network

performance and drive innovation. The solution has also enabled us to produce

an app for customers, which has allowed Cambodians to manage their accounts and

services at their own convenience and improve their digital savviness.

Customers can troubleshoot their own issues, while the load on our call center

agents has been reduced by 40%. This improvement has allowed for more efficient

operations, where staff can focus on other tasks to improve efficiency or

profitability."

"Telecommunications operators have access to a multitude of data sources and

thus collect and generate extensive amounts of data. To be closely attuned to

customers' needs, they need to be able to manage and secure their end-to-end

data lifecycle to gather insights and engage in data-driven decision-making. We

are committed to supporting Smart Axiata to continue unlocking value from their

data as they work towards becoming a data-driven organization and

future-proofing their hybrid data cloud journey," said Remus Lim, Theater Vice

President, APAC, Cloudera.

Being able to independently and seamlessly access data is essential to foster

innovation and collaboration across multiple business functions including

marketing, network engineering, and information technology. With the new data

architecture, various data silos are removed, fostering cross-functional

collaborations and helping the organization effectively utilize its data. This

has also  helped the organization establish centralized data governance and

exercise greater controls in terms of privileged access management, security

and number of users. The shift has also optimized organizational resources

allocated to govern and manage the company's data.

About Cloudera

At Cloudera, we believe that data can make what is impossible today, possible

tomorrow. We empower people to transform complex data into clear and actionable

insights. Cloudera delivers an enterprise data cloud for any data, anywhere,

from the Edge to AI. Powered by the relentless innovation of the open source

community, Cloudera advances digital transformation for the world's largest

enterprises. Learn more at Cloudera.com (

https://c212.net/c/link/?t=0&l=en&o=3471463-1&h=2302488313&u=https%3A%2F%2Fwww.cloudera.com%2F&a=Cloudera.com

).

Cloudera and associated marks are trademarks or registered trademarks of

Cloudera, Inc. All other company and product names are trademarks of their

respective owners.

About Smart Axiata

Smart Axiata Co., Ltd., Cambodia's leading mobile telecommunications operator,

currently serves 8 million subscribers under the 'Smart' brand. Smart Axiata is

part of Axiata Group Berhad, one of Asia's largest telecommunications groups.

Smart is at the forefront of mobile technology advancement in Cambodia. Smart

was the first network to introduce 4G LTE in 2014, 4G+ in 2016, 4G+ with HD

Voice (VoLTE) and LTE Advance Pro in 2017. In mid-2019, Smart hosted the first

5G live showcase in the Kingdom, manifesting its mobile data leadership

position. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as

international roaming across more than 190 countries. Its extensive nationwide

network coverage stretches to 99% of the Cambodian population.

The company is also rapidly transforming itself into a digital lifestyle brand,

having introduced many innovative offerings and lifestyle entertainment value

propositions. This includes various international brand partnerships with

Universal Music, Apple and Facebook, as well as digital services including

Smart Insurance, SmartPay, Pleng by Smart, Pi Pay and SmartNas. Smart aspires

to be the #1 and most loved communication tech brand in Cambodia by 2022, while

having a strong corporate social responsibility and sustainability agenda for

national socio-economic growth.

The company's workforce consists of over 1,000 local and foreign experts

striving towards a common mission of connecting and making lives better. Live.

Life. Be Smart.

Learn more at: smart.com.kh (

https://c212.net/c/link/?t=0&l=en&o=3471463-1&h=1069677787&u=https%3A%2F%2Fwww.smart.com.kh%2F&a=smart.com.kh

)

SOURCE Cloudera, Inc.

CONTACT: Hui Ting Ong, press@cloudera.com; Anisah Ab Ghapar,

anisah.ghapar@archetype.co; Keo Priyanith, keo.priyanith@smart.com.kh