PR number: 95035

HAMBURG, Germany, March 17, 2022 /PRNewswire=KYODO JBN/ --

-        Safe shelter "City Life Billboard" is presented in Hamburg.

-        Accommodation finances itself through advertising space on its roof.

-        City Life Billboard offers shelter for homeless people.

-        Reference to the EU-wide target to eliminate homelessness by 2030.

- Picture is available at AP Images (http://www.apimages.com) -

The German street magazine Hinz&Kunzt and the agency Philipp und Keuntje (PUK)

officially present the City Life Billboard, the first advertising poster

offering shelter to the homeless. Together with Ultra OOH Berlin and Mediaplus,

the company built a trailer for homeless people to use as a mobile shelter

throughout the city. The trick: The roof surface of the trailer is rented out

as advertising space, which refinances the acquisition costs – and at the same

time, it generates money for a fund that finances permanent shelter for the

homeless.

Europe: hundreds of thousands without a safe place to live.

Housing is a fundamental human right. Yet hundreds of thousands on the world's

most prosperous continent lack a home. According to the United Nations Agenda

2030, homelessness is to be ended by 2030. However, concrete measures for this

ambitious plan have not yet been presented in many places.

A converted trailer as a safe haven.

The City Life Billboard works to raise the necessary awareness on this issue.

The interior of the certified emergency shelter is 1.85 metres in height, and

the entire floor is designed as a level sleeping space with a soft and

insulating base. The trailer also features a power connection inside, and

high-quality insulation ensures a constant room temperature, even on cold

nights.

Anyone who wants to support Hinz&Kunzt and the fund for new housing projects

can do so on the campaign page www.nullbis2030.de.  

Press contact:

Louis Sternberg

fischerAppelt, relations

+49 40 899699 297

citylifebillboard@fischerappelt.de

Source: Hinz&Kunzt