PR95034

BINZHOU, China, March 16, 2022 /PRNewswire=KYODO JBN/ --

This is a news report from China Daily:

Binzhou, a city of East China's Shandong province has made significant

contributions to the Beijing 2022 Winter Olympic Games, with its products

shining at the Games' opening ceremony and venues.

Of particular note are the customized Chinese red protective masks and suits,

which are intended to create a joyful atmosphere.

The products were produced by Yuyue Home Textile Co based in Binzhou for

Olympic athletes. Yuyue adopted a new material called nanofiber membrane which

was independently researched and developed. This material features strong

protection and high breathability and is both waterproof and windproof, helping

to ensure the health and safety of athletes.

In order to better serve the Games, Yuyue set up a special project team

consisting of experts and elites led by its general manager to research and

develop advanced technological products.

Yuyue's products have been used by Chinese sports teams in many international

events and are highly praised by the athletes.

All the products selected for the Games are of high quality and were developed

based on the principles of safety, innovation, environmental-friendliness, low

energy consumption, and high efficiency for Beijing 2022, as is seen in the

kitchen utensils.

The kitchen utensils, such as stoves, ovens, buffet cars, freezers, and smoke

exhaust facilities, produced by King Better Kitchen, Jingdu Kitchen, Huajie

Kitchen and Sanchuan Kitchen, are used at Bird's Nest and hotels in the Winter

Olympic Village.

The four enterprises are all from Xingfu town, Binzhou, which won the bid to

supply kitchen utensils for the Games.

"It is a chance to improve our brand influence, enhance brand confidence and

promote further development of our company," said Wu Tao, marketing manager of

King Better Kitchen.

The commercial kitchenware industry in Xingfu town originated during the reform

and opening-up period. After over 40 years of development, Xingfu town has

become China's largest production base of stainless steel kitchenware.

The town is currently home to 1,800 kitchenware enterprises with an annual

output value of 30 billion yuan ($4.69 billion), accounting for one-third of

the country's total market.

Beijing 2022 has offered up a golden opportunity to promote Binzhou products.

Binzhou will pay more attention to high-quality development and technological

innovation to make new breakthroughs and further improve the influence of its

products worldwide, said local officials.

Source:China Daily