PR95674

MONTREAL, April 28, 2022 /PRNewswire=KYODO JBN/ --

-- The alliance will enable Xandr Invest advertisers to programmatically

purchase digital out of home (DOOH) inventory on a global scale via the

Hivestack Supply Side Platform (SSP)

Hivestack(

https://c212.net/c/link/?t=0&l=en&o=3515030-1&h=990619596&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack

), the world's largest, independent, programmatic digital out of home (DOOH) ad

tech company has today announced a strategic global collaboration with Xandr(

https://c212.net/c/link/?t=0&l=en&o=3515030-1&h=4187479401&u=https%3A%2F%2Fwww.xandr.com%2F&a=Xandr

), a data-enabled technology platform powering a global marketplace for premium

advertising.

Through this alliance, Invest DSP, the company's Demand Side Platform, will be

integrated into the Hivestack Supply Side Platform (SSP) which will allow for

Xandr's advertisers to access Hivestack's premium global DOOH inventory through

RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

"As we continue to redefine the future of digital out of home (DOOH)

advertising, our omnichannel DSP business partners are increasingly important

to our mission", said Bruno Guerrero, COO, Hivestack. "We are thrilled to

announce this crucial global alliance with Xandr and look forward to

collectively driving the DOOH industry further in terms of technology and

innovation."

"The growth we have seen for the DOOH channel is evidence of the exciting

opportunity advertisers today have to leverage data, measurement and precision

in their OOH advertising strategies. We are excited to announce our

collaboration with Hivestack who have proven to be at the forefront of this

innovation", added Dylan McBride, head of global partnerships, Xandr.

The collaboration is set to launch immediately across key global markets that

are well-connected with strong digital supply inventory and have active demand

clients.

About Hivestack

Hivestack is the largest independent, global, full stack, marketing technology

company, powering the buy and sell side of programmatic digital out of home

(DOOH) advertising. Hivestack was founded in 2017 with headquarters in

Montreal, Canada and operates in 25+ countries across the globe.  For more

information, please visit hivestack.com(

https://c212.net/c/link/?t=0&l=en&o=3515030-1&h=1661470373&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com

) or follow us on LinkedIn, Twitter and Facebook @hivestack.

About Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium

advertising. Our data-enabled technology platform, encompassing Xandr Invest,

Xandr Monetize and Xandr Curate, optimizes return on investment for both buyers

and sellers. For more than 143 years, AT&T has used data and technology to

inform and improve the consumer experience.

Media Contact: Ginny Bourne, Global Communications Director, Hivestack,

ginny@hivestack.com; Media Contact: Kathryn Foster, Senior Corporate

Communications Manager, EMEA, Xandr, kathryn.foster@xandr.com

SOURCE: Hivestack Inc.