Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators
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Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab
LEUVEN, Belgium, April 28, 2022 /PRNewswire=KYODO JBN/ --
Budweiser unveils "rallying cry for relentless creators, dreamers, and
go-getters hell-bent on making their mark"
Budweiser, an AB InBev global brand, today unveiled a new global platform and
creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant
to inspire emerging creators, led by eight-time GRAMMY Award winner, producer,
songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take
reflects what it means to hustle and chase success, and this global movement
will inspire and connect creators worldwide.
Photo -
https://mma.prnewswire.com/media/1806406/Budweiser_Anderson__Paak_Still_final.jpg
Logo -
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The Tomorrow is Yours to Take campaign launches today with a music video
entitled "Yours to Take" featuring an original song produced and performed by
.Paak. The video tells the story of creators and aspiring talents overcoming
naysayers and skeptics worldwide, with Budweiser alongside each step of the
journey. The video is a collaboration on a global scale, featuring French
freestyler soccer player Sean Garnier, Brazilian rapper Xamã, Swedish fashion
designer Julia Dang, Colombian graffiti artist Wanda Pot, Argentinian singer
Lara91K, Brazilian graphic artist Gabriel Massan and British drummer Louise
Bartle.
"Budweiser is a rallying cry for relentless creators, dreamers, and go-getters
hell-bent on making their mark. While today marks the launch of Tomorrow is
Yours to Take, it's the creators, the dreamers and the risk-takers who take
center stage with this new evolution," said Todd Allen, Vice President of
Global Marketing, Budweiser. "As someone who defied the naysayers to follow his
dreams, .Paak embodies the spirit of Tomorrow is Yours to Take and its meaning."
Wieden+Kennedy led the creative concept of the campaign in partnership with
Budweiser, .Paak and a team of creators around the globe. "Yours To Take"
celebrates the power of an independent generation that does what they believe
in, no matter what others say. With an original track by .Paak and real stories
from real creators to deliver the message, the campaign had to be more than an
ad. And that was when the music video was born: an entertainment piece that
helped become a part of the culture in an authentic way with a cinematic feel.
By partnering with .Paak to produce the soundtrack to this global campaign,
Budweiser is laying the groundwork for future efforts supporting up-and-coming
creatives. This is just the beginning.
"My new music for the campaign isn't just a song, it's an anthem! The way I see
it, it's like a rallying cry to those who are DONE listening to all the reasons
why their dreams are impossible," says Anderson .Paak. "Trust me, I heard all
those naysayers too, but I kept myself motivated and did my best to ignore the
haters every step of the way. My hope is that Budweiser and I can reach
artists, designers, athletes and creatives – everyone! – all over the world who
are ready to take the first step on their own path to greatness."
Each up-and-coming creator featured in the video embodies one of the Budweiser
audience's passion points, including music, arts, fashion, and sports.
- Séan Garnier (
) is football's first ever World Freestyle Champion, based in France.
- Julia Dang (
), based Sweden, co-founded TheLineUp channel and created her own inclusive
label, DANG STHLM.
- Gabriel Massan (
) is a Brazilian-born digital artist based in Germany who works with multiple
mediums such as sculpture, video, design, and print.
- Louise Bartle (
) is a drummer based in the UK, who began playing at the age of 13.
- Xama (
) is a Brazilian rapper, singer, composer, and poet who recently went viral and
broke streaming records.
- Wanda Pot (
) is a Colombia-based designer who specializes in mural graffiti, art
direction, branding and calligraphy.
- Lara91K (
) is an Argentina-based singer whose genre-defiant music is reshaping the trap
music scene.
To view the film, find more information on each up-and-coming creator, and
more, click HERE (
). Behind-the-scenes footage from the creation of the campaign can be seen on
Budweiser and Anderson .Paak's social channels.
About Anheuser-Busch InBev and Budweiser
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the
New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a
future with more cheers. We are always looking to serve up new ways to meet
life's moments, move our industry forward and make a meaningful impact in the
world. We are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands Budweiser (R),
Corona (R) and Stella Artois (R); multi-country brands Beck's(R),
Hoegaarden(R), Leffe(R) and Michelob ULTRA(R); and local champions such as
Aguila(R), Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle
Lite(R), Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R),
Victoria(R), Sedrin(R), and Skol(R). Our brewing heritage dates back more than
600 years, spanning continents and generations. From our European roots at the
Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser
& Co brewery in St. Louis, US. To the creation of the Castle Brewery in South
Africa during the Johannesburg gold rush. To Bohemia, the first brewery in
Brazil. Geographically diversified with a balanced exposure to developed and
developing markets, we leverage the collective strengths of approximately
169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's
reported revenue was 54.3 billion USD (excluding JVs and associates).
Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed
with the best barley mallet and a blend of premium hop varieties, Budweiser is
an icon of optimism and celebration which is enjoyed in over 60 countries
around the world and is committed to brewing every Budweiser with 100%
renewable energy by 2025.
SOURCE Budweiser
CONTACT: Jeannie Houchins, Tel: +1 917 374 7535, E-mail:
media.relations@ab-inbev.com; Ian MacDonald, Tel: +1 805 390 7786, E-mail:
BudGlobal@allisonpr.com;
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