#ThinkBeforeYouClick: Wasabi's IT Hero Nate Returns to Warn About the Dangers of Ransomware
PR95900
BOSTON, May 10, 2022 /PRNewswire=KYODO JBN/ --
--New PSA from Wasabi Technologies aims to help cybersecurity training resonate
with a playful and supportive approach to ransomware traps
Wasabi Technologies (
), the hot cloud storage company (
), today launched a new security themed digital campaign, #ThinkBeforeYouClick,
featuring IT Hero 'Nate' to warn about the dangers of ransomware.
#ThinkBeforeYouClick marks the third installment in Wasabi's 'Nate' series,
with Wasabi once again teaming with viral content creator Penn Holderness of
The Holderness Family, along with Holderness Family Productions and digital
marketing firm Walk West, to urge people to remain vigilant in the face of
ransomware traps, using a playful and supportive multi-pronged concept.
Photo – https://mma.prnewswire.com/media/525079/Wasabi_Logo.jpg
The cornerstone of the campaign is Nate's latest music video, the "Ballad of
Ransomware (
)," in which he educates the public about common ransomware pitfalls like
"clicking on something stupid," not updating passwords, falling for African
prince email scams, or anything online that "seems too good to be true." Nate's
signature style is used to break through the monotony of typical cybersecurity
training that still has not helped slow down the number of ransomware attacks
faced today. According to The Long Road Ahead to Ransomware Preparedness (
), a new Enterprise Strategy Group (ESG) survey of IT and cybersecurity
professionals, 79% of respondent organizations reported having experienced a
ransomware attack within the last year.
"Cybercriminals extort millions of dollars every year through ransomware with
no signs of slowing down. Any person with a computer is at risk for an attack,
and that leaves businesses vulnerable every day. We need to find a more
relevant way to communicate the danger of cybercriminals with employees at all
types of organizations," said Julie Barry, Vice President of Global Brand and
Communications, Wasabi Technologies. "Through Nate's voice and his fresh
approach, we want IT teams to know that Wasabi has their backs. We don't just
offer immutable cloud storage, but also educational resources that support
their teams in the mission to combat ransomware in their organizations."
"Data is without a doubt a company's most valuable asset, and protecting that
data from ransomware is a top priority for me and my team," said Kyle Burnette,
Director of IT Infrastructure & Security, BrightStar Care. "What I love so much
about Wasabi's #ThinkBeforeYouClick campaign is that it calls out the everyday
cyber tricks in a funny, relatable way that holds people's attention and
reminds them to think twice about their online interactions."
It's clear that ransomware is not a matter of if, but when. Protect yourself
with proven security best practices, including regular ransomware awareness
training and a robust backup and recovery strategy with immutable cloud storage
(
). For more resources, visit wasabi.com/thinkbeforeyouclick (
) and wasabi.com/ransomware (
).
About Wasabi Technologies
Wasabi provides simple, predictable and affordable hot cloud storage for
businesses all over the world. It enables organizations to store and instantly
access an unlimited amount of data at 1/5th the price of the competition with
no complex tiers or unpredictable egress fees. Trusted by tens of thousands of
customers worldwide, Wasabi has been recognized as one of technology's
fastest-growing and most visionary companies. Created by Carbonite co-founders
and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured
nearly $275 million in funding to date and is a privately held company based in
Boston. Wasabi is a Proud Partner of the Boston Red Sox, and the Official Cloud
Storage Partner of Liverpool Football Club and the Boston Bruins.
Follow and connect with Wasabi on Twitter (
), Facebook (
), Instagram (
), and our blog (
).
Wasabi Technologies PR contact:
Kaley Carpenter
Inkhouse for Wasabi
wasabi@inkhouse.com
SOURCE: Wasabi Technologies
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