PR96127

NEW YORK, May 22, 2022 /PRNewswire=KYODO JBN/ --

To Mark Campari's First Year as an Official Partner of the Festival de Cannes,

the Brand Hosted a Spectacular Evening that Brought the Great Stories of Cinema

to Life

During the first year as an official partner of Festival de Cannes, the iconic

Italian red aperitivo, Campari(R), continued to push the boundaries of

creativity to bring its Red Passion to the 75th edition of the world-renowned

film Festival with a memorable evening.

Continuing Campari's existing legacy in the world of cinema and hosted at a

venue in the heart of Cannes, the brand invited each guest to become the

protagonist in the world of Campari. Guests were treated to a series of unique,

immersive experiences and the event could be seen from all over the Croisette,

with vibrant red lighting beaming into the night sky.

The evening was the latest example of Campari pushing the boundaries of what is

expected and went beyond the norm of storytelling. Upon entry, guests were

asked to answer a question that would reflect their film preference, activating

a dynamic visual environment based on their favorite genre while enjoying a

specially curated Campari cocktail.

The brand's relationship with cinema started in the 1920s as a platform to

express its Red Passion and creativity in an intriguing and mysterious way,

including a notable partnership with Federico Fellini on a TV advertisement in

1984. This rich history has continued in recent times with Campari Red Diaries,

a series of short films with iconic acting and directing legends such as Zoe

Saldana, Ana De Armas and many others.

Throughout the evening, guests were invited to enjoy Campari cocktails

masterfully created by Camparino in Galleria, the legendary bar opened by

Davide Campari in Milan's Galleria Vittorio Emanuele II in 1915 that now holds

position as No. 27 in the World's 50 Best Bars list 2022.

To honor the first year of the Official Partnership, Camparino in Galleria

created a unique cocktail to be served exclusively at Festival de Cannes: Red

Carpet – Cannes Edition. The cocktail is a perfectly balanced combination of

Campari with Espolòn Tequila Blanco, sea leaf infused Fino Sherry, Cinzano

Vermouth Blanco, Wray & Nephew Overproof Rum with saline syrup and bitter

orange, garnished with orange peel. The fresh and salty undertones evoke the

vibrant Mediterranean atmosphere of the Festival de Cannes red carpet,

complemented by Campari, which lends its versatile bitter flavor and signature

red color. Campari believes that every cocktail is an everlasting creation that

tells a unique story, and this cocktail tells a tale that truly goes beyond the

usual.

Campari Group's Head of Global Marketing, Julka Villa, comments: "In the midst

of the 75th Edition of Festival de Cannes, the Campari event was an exciting

opportunity for us to invite key guests from the cinema industry and film

enthusiasts to come together and be immersed in a Campari experience as

creative and innovative as the brand's legacy in cinema. Campari believes that

great stories lie beyond the usual and provide a timeless showcase of

creativity and passion, and our event was the perfect opportunity to bring this

Red Passion to the world-famous film Festival."

Please follow Campari's social media channels for further information:

@campariofficial, @campariusa.

#Campari #FestivaldeCannes #Cannes2022 #RedPassion

www.campari.com

https://www.youtube.com/EnjoyCampari

https://www.facebook.com/CampariUS

https://www.instagram.com/campariusa/

https://twitter.com/campari

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Source: Campari Group