PR96085

HONG KONG, May 26, 2022 /PRNewswire=KYODO JBN/ --

ScentAir, the scent marketing leader, continues to lead the way in helping

brands globally address customers' concerns, as cases surge in China amid

lockdowns.

Since March, China has been grappling with the worst COVID-19 outbreak, with

Shanghai being the largest single city locked down to date. Studies from the

Chinese University of Hong Kong estimate that a two-week lockdown in such

megacities as Shanghai could cost China 2% of its monthly GDP[1].

With the virus now being confirmed as an airborne threat, questions over indoor

air quality have become something companies must address before they can

conduct their businesses and interact with their customers.

According to ScentAir's 2021 research on customer expectation for indoor air

quality and safety protocol, people are now much more health conscious than

pre-pandemic; and they are highly concerned about indoor air quality, with 91%

of the respondents considering clean air important when visiting indoor

businesses. In terms of safety protocol, 82% of them rate air purifications as

the most important protocol[2] comparing to physical barriers.

In response, ScentAir has been investing heavily in developing new product

lines to help businesses adapt and achieve sustainability. It launched ION

Protect(TM), an air purification system that, proven by recent independent

testing commissioned by the US Defense Department, can actively reduce 99.8% of

SARS-COV-2 and hundreds of other airborne pathogens without producing harmful

byproduct. Unlike common air purifiers that wait for harmful particles to run

through them, ScentAir ION Protect purifiers seek out pollutants in the air.

Patented NPBI(TM) (Needlepoint Bipolar Ionization) technology releases ions

into the air that attract health hazards and disable them. It is an active

process that provides continuous disinfection at low maintenance cost.

Chloe Hui, VP and General Manager of ScentAir APAC, said, "ScentAir sets the

new standard of clean by combining the benefits of improved indoor air quality

and scenting." She explained, "When entering a store, customers nowadays not

only want nice smell; they want to smell clean, fresh and safe. The change of

expectations is strongly felt by customer-facing brands, as many of them come

to us for a solution.

"Recently, for instance, via our integrated scenting and air purification

solutions, we helped a grade-A mixed-used 31-storey development in Guangzhou

Tian district in China, the center of high-tech industry, transform its 240,000

m² space into a truly customer experience led property. Through lonization, our

system produces nature-like purification, without any toxic Ozone byproduct.

This allows tenants to come into the property, feeling healthier, safer and

cleaner; likewise, at the central business district of Hong Kong, we helped a

premium restaurant that promises to be the city's latest lifestyle concept

restore consumer confidence in indoor spaces by filling it with a warm and

inviting fragrance experience, on top of active and continuing air purification

that gives them peace of mind.  Furthermore, building on the success of

ScentAir ION Protect, ScentAir has partnered with HealthWay to bring a third

air purification category to the ScentAir line — air filtration. Featuring

HealthWay's patented DFS (Disinfecting Filtration System) technology,

ScentAir's new in-room solutions help create safe and clean experiences in

high-traffic spaces."

It is worth noting that home fragrance sales surged due to the pandemic.

Research by NPD Group found that 85% of consumers indicated using home scents

in 2020; and candles alone, as the most-used home scent product, recorded a 17%

increase in sales[3].  

"With more and more people working from home, scenting helps us unwind and

enhance our home experience. ScentAir is happy to support our clients to engage

with their customers even when they are at home. Through a collection of

customizable fragrance merchandises, ScentAir has empowered brands such as

KOOKAI and Westin Hotels to stay remembered, even at a time when shops were

closed or travel was banned. We give our clients more creative options to

connect with their customers, and naturally extend the brand experience to

their customers' home," Chloe continued.

Reference:

1.Song, Wanyuan. (2022, Apr 15). "Why Shanghai has abandoned its 'relaxed'

approach to Covid". BBC. https://www.bbc.com/news/world-asia-china-61023811

2.Third party public opinion survey conducted online during April 2021 and

polled a nationally representative sample of 2,500 consumers.

3.(2021, Apr 12). "Changing Trends in Fragrances: From the Impact of COVID to

ESG". Citi Global Insights (CGI).

https://icg.citi.com/icghome/what-we-think/insights/changing-trends-in-fragrances-from-the-impact-of-covid-to-esg-

About ScentAir:

ScentAir Technologies, LLC., privately held and founded in 1994, provides

best-in-class ambient scent marketing solutions to many of the world's most

recognized brands. As the global leader in olfactory marketing, the Company

creates memorable impressions for both small businesses and global enterprises,

elevating their customer experience through the power of scent. Based in

Charlotte, NC, USA, and corporate offices in the Mainland China, Hong Kong SAR,

Japan, Australia, United Kingdom, France and Netherlands. The Company's 425+

global team members service customers in 119 countries through its dedicated

global supply chain and manufacturing operations in North America, Europe, and

Asia. ScentAir is committed to the creation of customized scent strategies that

boost clients' brand sentiments, customer loyalty, and sales.

To learn more, please visit ScentAir.com

SOURCE: ScentAir Technologies Limited

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   Caption: Indoor air quality is a top concern for consumers, as recent studies showed.