PR96222

MIDDLEBURY, Conn., May 27, 2022 /PRNewswire=KYODO JBN/ --

-- Two Cultural Phenomena, Timex and Stranger Things, Bring Nostalgic Elements

Out of the Darkness and into the Light with Reimagined Collection of 3 1980s

Cult Classic Watches from the Timex Archives

Timex (

https://c212.net/c/link/?t=0&l=en&o=3546096-1&h=2565710591&u=https%3A%2F%2Fwww.timex.com%2F&a=Timex

) (R), the #1 selling watch brand in the United States*, is excited to announce

the release of its newest special edition collection in collaboration with

Netflix's Stranger Things(R). The Timex x Stranger Things collection brings

together two cultural phenomena that will turn the watch world Upside Down,

launched just in time for Season 4 of the sci-fi-horror-drama to make its

debut. Volume 1 of Stranger Things Season 4 premiered May 27 and is currently

streaming globally on Netflix, with Volume 2 launching on July 1, 2022.

Photo - https://mma.prnewswire.com/media/1825033/Timex_2.jpg

Logo - https://mma.prnewswire.com/media/1825034/Timex_Logo_1.jpg

Set in the early 1980s, Stranger Things is rife with retro throwbacks, from

synth-heavy musical undercurrents to period-perfect wardrobe aesthetics. For

this special edition collection, a brave exploration of the Timex archive has

resurfaced three cult classics from this iconic era—Timex Camper, Timex T80,

and the unforgettable Timex Atlantis.

"With the Timex x Stranger Things collection, two cult franchises join forces

to create a capsule that is intrinsic to this pop culture moment," says Shari

Fabiani, Sr. Vice President Brand Marketing and Creative Services at Timex

Group. "Through rich storytelling and ageless design, these special edition

styles proudly resurrect one of history's most expressive decades that

transcends through all generations."

Authentic Stranger Things graphics creep across all three styles within this

otherworldly collection. Sported by Lucas Sinclair in the forthcoming season,

the original Timex Camper now permeates the shadows with an ominous INDIGLO(R)

backlight and hidden image. The two digital watches, Timex T80 and Timex

Atlantis, which made their first debut around the time of Will Byers'

mysterious disappearance in 1983, feature a customized alarm with the Stranger

Things melody. Viewers may have already spotted Sheriff Hopper's Timex Atlantis

in previous seasons—an iconic watch Timex has rereleased in his honor. Things

really start to get eerie once the clock strikes 3:00pm, revealing a backwards

number 3. The reason? Only time will tell.

The Timex x Stranger Things capsule is available in three styles: Camper

(40mm), Timex T80 (34mm), Timex Atlantis (40mm), each retailing for $89. Key

features include a stainless-steel bracelet or fabric strap, resin case and

strap, INDIGLO(R) backlight, customized alarm, and much more.

The Timex x Stranger Things collection will be available for purchase starting

today on Timex.com. To view/download assets for the collection and campaign,

please click HERE (

https://c212.net/c/link/?t=0&l=en&o=3546096-1&h=3155588786&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1qwNM9rcR7VCzVUFgdRt9dxgd1zfuto1Q&a=HERE

) . For more information about the Stranger Things collaboration, please visit

www.timex.com.

Source: The NPD Group/Retail Tracking Service, U.S., traditional watches, based

on units sold, Annual 2021

ABOUT TIMEX GROUP

Timex Group designs, manufactures and markets innovative timepieces around the

world. Timex Group is a privately-held company headquartered in Middlebury,

Connecticut with multiple operating units and over 3,000 employees worldwide.

As one of the largest watch makers in the world, Timex Group companies produce

watches under a number of well-known brands, including Timex, adidas, Furla,

Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.

Join Timex on social media: @timex (

https://c212.net/c/link/?t=0&l=en&o=3546096-1&h=307020412&u=http%3A%2F%2Fwww.instagram.com%2Ftimex&a=%C2%A0%40timex

)

For more information, please visit http://timexgroup.com.

SOURCE  Timex

Media Contacts:

Patricia Rappaport, patricia.rappaport@civic-us.com

Kim Gallo, kim.gallo@civic-us.com