PR96251

CANNES, France, May 30, 2022 /PRNewswire=KYODO JBN/--

Campari's first year as an Official Partner of the Festival de Cannes saw a

number of extraordinary events that brought to life the great stories of cinema

During the first year as an official partner of Festival de

Cannes[https://www.festival-cannes.com/en/], the iconic Italian red aperitivo,

Campari[http://www.campari.com/], pushed the boundaries of creativity and

brought its Red Passion to the 75th edition of the world-renowned film Festival

with a series of events that continued Campari's existing legacy in the world

of cinema.

Throughout the Festival, the Campari Lounge was a focal point for media

interviews, talent appearances and industry events inside the prestigious

Palais des Festivals, an iconic venue, overlooking the iconic Red Carpet;

Campari believes that great stories lie beyond the usual and its presence at

the world-renowned film festival continues its legacy in the cinema industry.

Throughout the Festival, the Campari Lounge was a focal point for media

interviews, talent appearances and industry events inside the prestigious

Palais des Festivals, an iconic venue, overlooking the Red Carpet. Guests were

invited to discover and taste Campari, within the world's most famous and

best-selling cocktails, such as the iconic

Negroni[https://www.campari.com/our-cocktails/negroni/] and the contemporary

Campari Spritz[https://www.campari.com/our-cocktails/campari-spritz/] in

addition to a unique cocktail to be served exclusively at Festival de Cannes;

Red Carpet – Cannes Edition. The cocktail elicits the vibrant Mediterranean

atmosphere of the Festival de Cannes Red Carpet, while the timeless versatility

of Campari complements the profile with its bitter taste and unique red colour.

Each cocktail was masterfully prepared and served by

Camparino[https://www.camparino.com/en] in Galleria. The Camparino is the

legendary bar opened by Davide Campari in Milan's Galleria Vittorio Emanuele II

in 1915.

Campari hosted Breaking Through The Lens, an organisation connecting

female-identifying and non-binary directors to finance, for an afternoon

unveiling the organisation's Finalist Projects that would later be pitched to

the industry. Additionally, Scott Feinberg hosted a live recording of Awards

Chatter podcast with Léa Seydoux, co-presented by The Hollywood Reporter and

SAG-AFTRA. The Hollywood Reporter and Women in Film and Television

International hosted a cocktail and networking event attended by film

professionals, against the backdrop of the Campari bar. Campari hosted media

interviews for competition film, Le Otto Montagne and video content series with

A-List film casts from films premiering at Festival de Cannes. In addition to

media activity, Campari hosted stars including actor, Pierfrancesco Favino and

director Mario Martone who were in Cannes promoting the release of competition

film, Nostalgia.

On Saturday 21st May, the brand hosted a memorable evening attended by stars

such as actor and producer, Édgar Ramírez, member of the jury for this year's

Festival de Cannes to celebrate Campari's official partnership. The event

offered opportunities for guests to discover different experiences and capture

moments that enhanced their own personal storytelling, allowing them to become

protagonists. The unmissable red sequence of the evening continued across a

series of interactive moments seen from all over the Croisette, with vibrant

red lighting beaming into the sky.

In a timeless showcase of passion and creativity, global fashion icon Winnie

Harlow was unmissable on the Red Carpet, followed by a visit to the Campari

Lounge. Later that evening, Campari brought its Red Passion to the World

Premiere of Warner Bros. Pictures' ELVIS in collaboration with Campari, at

Palais Stéphanie Beach. The event was also attended by stars of the cinema

world, including ELVIS director Baz Luhrmann and stars Austin Butler, Tom

Hanks, Olivia DeJonge and Alton Mason, among others.

Campari Group's Head of Global Marketing, Julka Villa comments: "Campari

believes that great stories lie beyond the usual; each event hosted, interview

conducted, and cocktail served at the 75th Festival de Cannes provided a

timeless showcase of creativity and passion, bringing Red Passion to the

world-renowned Festival. After the success of our first year, we look forward

to continuing our legacy at Festival de Cannes for years to come."

@campariofficial #Campari #Cannes2022 #RedPassion

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Served exclusively by Camparino in Galleria at the 75th Festival de Cannes, the

fresh flavour and salty notes of Red Carpet – Cannes Edition elicit the vibrant

Mediterranean atmosphere of the Festival de Cannes Red Carpet, while the

timeless versatility of Campari complements the profile with its bitter taste

and unique red colour.

In a timeless showcase of passion and creativity, global fashion icon Winnie

Harlow was unmissable on the Red Carpet, followed by a visit to the Campari

Lounge. Later in the evening, the brand brought its Red Passion to the World

Premiere of Warner Bros. Pictures’ ELVIS in collaboration with Campari, at

Palais Stéphanie Beach.

In the midst of the 75th Edition of Festival de Cannes, Léa Seydoux and Scott

Feinberg recorded the Awards Chatter podcast, a vibrant live podcast at The

Campari Lounge attended by key journalists within the cinema industry.

At this year’s 75th Festival de Cannes, Official Partner Campari showed how

great stories lie beyond the usual: at each Campari event, media interview and

aperitif moment guests were invited to become the protagonist of their own

great story and play their part in the brand’s cinema legacy.

Source: Campari Group