PR96395

LOS ANGELES, June 7, 2022 /PRNewswire=KYODO JBN/ --

The Hamburg-based AI technology company enables measurable ROI-driven licensing

that optimizes the creative performance of content

Songtradr, the world's leading B2B music company, announced today the

acquisition of leading AI metadata and music search company, Musicube. The

transaction expands the company's portfolio of tech-enabled music solutions

designed to license the right music for any content, driving higher ROI and

enabling brands to measurably engage their target audience. Using neural

networks and proprietary artificial intelligence, Musicube's semantic search

has reached product leadership in both quality and data depth. It helps match

music to content and a brand's target audience. This technology further

enhances Songtradr's B2B music solutions that harness the power of data and

tech-enabled intelligence with creative excellence.

"Musicube has approached audio analysis from an entirely unique perspective and

this acquisition accelerates our mission to increase the value and

effectiveness of music in content," said Paul Wiltshire, CEO of Songtradr.

"Their impressive team of passionate musicologists and data scientists

understand the power of data and its relationship with music, which ultimately

benefits our brand and agency customers as well as music rights holders. In

order to have the world's best B2B music search and recommendation technology,

we need premier metadata enrichment technology, which is a key component of the

B2B music supply chain. Adding the Musicube technologies, data and

extraordinary team to Songtradr will help accelerate our enterprise customer

user experience."

Musicube's proprietary software is delivered via web widgets and an API that

provides pristine metadata at scale for music labels, publishers, music

supervisors, among many other audiences. The technology also enables customers

to search for tracks, playlists and artists based on audiences, moods, genres,

vocal features, instruments, tempo and more, unlocking the true value of

catalogs and rights.

David Hoga, CEO and founder of Musicube, said: "Songtradr is the most exciting

music company we have seen in a very long time. We are incredibly happy to join

this exceptional team of music lovers and technologists as every single

conversation we have had can be characterized by both cordiality and an

ambitious agenda. We share a common vision of an artist-friendly music

industry, using data to achieve it."

With a team of more than 350 people and offices in 12 countries worldwide,

Songtradr has grown from being a music tech product for independent artists to

a multi-disciplined, end-to-end solution for music buyers, brands and rights

holders.

Songtradr's unique portfolio of the world's leading music services companies

(Massive Music, Big Sync Music and Song Zu) alongside its industry-leading

technology and data products (Songtradr, Tunefind, Pretzel, Jaxsta (investment

only) and Musicube) provides its customers a distinct advantage to maximize the

value of music in their projects.

For more information about Songtradr's products and services, visit

songtradr.com.

ABOUT MUSICUBE:

Musicube's music AI solution provides rich metadata for music labels,

publishers, rights holders and others seeking song discoverability tools. The

database includes more than 50 million song titles with ISRC and all

contributors, as well as more than 500 keywords (such as moods, musical

characteristics, content from song lyrics and many more). The company is

composed of experienced musicologists and data scientists  based in Hamburg,

Germany. For more information, visit http://www.musicu.be.

ABOUT SONGTRADR:

Songtradr is where music meets data, ideas meet innovation, and brand missions

are transformed by sound.

We work with brands, agencies, businesses, labels, artists, and more,

empowering them to excel on an international stage. Propelled by technology,

real-time data intelligence, and musical expertise, our fully integrated

products and services help amplify brands and enable artists and rights holders

to realize the full potential of their catalog.

Whether with a classic song or a trending tune, a global music strategy or a

sonic identity, we help translate ideas into powerful, ROI-driven solutions to

ensure content always hits the right note.

We power the world with music.

Press Contact:

Kara Gaughan

Jive PR + Digital

778-872-7676  

kara@jiveprdigital.com  

www.jiveprdigital.com

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Source: Songtradr