PR96444

SAN MARINO and LAS VEGAS, June 10, 2022 /PRNewswire=KYODO JBN/ --

- VeChain Becomes First Official Layer 1 Blockchain Partner of UFC  

- VeChain to Receive Unprecedented Integration into UFC Assets

UFC(R), the world's premier mixed martial arts organization, and VeChain, the

leading global sustainability-focused blockchain Foundation, today announced a

first-of-its-kind long-term partnership that breaks marketing ground for both

brands.

Photo - https://mma.prnewswire.com/media/1836799/VeChain_Partnership.jpg  

VeChain will become UFC's first-ever Official Layer 1 Blockchain Partner,

providing the Foundation with an unprecedented level of integration into key

UFC assets, ranging from live events, including broadcast features and in-arena

promotion, to original content distributed through UFC's popular digital and

social channels. Through UFC's far-reaching global footprint, VeChain will have

meaningful brand visibility within an estimated 900 million TV households in

175 countries that receive UFC's broadcasts.

VeChain is a pioneer of real-world blockchain applications, with international

offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San

Marino, and the United States. Strong developmental capabilities combined with

the professional compliance guidance of strategic partners PwC and DNV has seen

VeChain establish partnerships with leading enterprises including Walmart,

Bayer, BMW Group, BYD Auto, LVMH and more.

The VeChainThor public blockchain is unique in that its technologies have been

adopted commercially at enterprise and government level. Their technology has

the power to radically transform the global economy by greatly enhancing data

transparency and security while facilitating unprecedented collaboration using

'trustless' data. In addition, VeChainThor is mainstreaming applications across

industries ranging from sustainability, carbon management, supply chain &

logistics, medicine, energy and others.

BRANDED INTEGRATIONS AND ENTITLEMENTS

As UFC's first-ever Official Layer 1 Blockchain Partner, VeChain will receive

one of the deepest integrations within premier UFC assets of any sponsor in UFC

history.  First, VeChain will own UFC's official fighter rankings titleship,

UFC Rankings Powered by VeChain. This unique and new integration offers VeChain

incredible visibility across live broadcasts of UFC's biggest events-- its

Pay-Per-Views-- as well as UFC digital and social channels.  The integration

also provides VeChain with a strong association with one of the most important

components of UFC matchmaking—the fighter rankings.

VeChain's prominence at UFC's live events will be reinforced with two

additional high- visibility activations.  VeChain will have a branded presence

inside UFC's world-famous Octagon(R) at all 42 UFC events annually and the

10-event Dana White's Contender Series.  VeChain will also be promoted in-venue

at all UFC events, highlighted by frequent, dynamic branding on UFC Fight Deck,

the new pioneering LED decking displays that are positioned around the Octagon

and enhance the spectacle of UFC events by incorporating thrilling lighting

effects, graphics, animation, video, and more.

In addition, UFC and VeChain will collaborate on a variety of custom and

original content featuring UFC talent and athletes that will be distributed

across UFC's popular social media channels and digital platforms, reaching

nearly 200 million followers worldwide.

Among other branded activations, UFC will also provide VeChain with unique

access to UFC's state-of-the-art facilities, such as the Performance Institute

and APEX, to develop once-in-a-lifetime corporate activities and events, and

UFC and VeChain will partner to create VIP sweepstakes promotions for fans to

attend UFC's biggest events.

UFC athletes will also benefit, as the agreement provides for an annual Brand

Ambassador fund that will offer significant paid marketing opportunities to

participating UFC athletes.

VeChain-branded assets will debut this Saturday, June 11, during UFC(R) 275:

TEIXEIRA vs PROCHAZKA at the Singapore Indoor Stadium.  The event marks the

first numbered UFC Pay-Per-View to be held in  Southeast Asia and also features

the region's first UFC championship bouts, as UFC world light heavyweight

champion Glover Teixeira takes on No. 2 Jiri Prochazka, and UFC world women's

flyweight champion Valentina Shevchenko faces No. 5 Taila Santos.

About UFC(R)

UFC is the world's premier mixed martial arts organization (MMA), with more

than 688 million fans and 198 million social media followers. The organization

produces more than 40 live events annually in some of the most prestigious

arenas around the world, while broadcasting to nearly 900 million TV households

across more than 170 countries. UFC's athlete roster features the world's best

MMA athletes representing more than 75 countries. The organization's digital

offerings include UFC FIGHT PASS(R), one of the world's leading streaming

services for combat sports. UFC is owned by global entertainment, sports and

content company Endeavor, and is headquartered in Las Vegas, Nevada. For more

information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,

Snapchat, Instagram and TikTok: @UFC.

About VeChain

Launched in 2015 as a private consortium network, the VeChain Foundation went

on to develop the VeChainThor public blockchain, an EVM compatible layer one

smart contract platform adaptable to wide-ranging real-world needs. It has

currently been deployed across supply chain, sustainability initiatives, carbon

emission management, SDGs, the automotive sector, medicine, energy and more.

SOURCE  VeChain

Contacts: UFC, Chris.Bellitti at cbellitti@ufc.com; VeChain,

fabio.konder@vechain.org