PR96484

LONDON, June 13, 2022 /PRNewswire=KYODO JBN/ --

- The long-term partnership secures Joshua's fights for broadcast on DAZN;

cements DAZN's UK business; and reinforces its position as the global home of

boxing

- In this ground-breaking deal, the UK's iconic two-time heavyweight champion

will also become a global brand ambassador as well as a special advisor to, and

shareholder in, DAZN Group

- DAZN customers already had unrivalled access to the world's greatest

fighters, including Canelo Alvarez, Ryan Garcia, Gennadiy "GGG" Golovkin, and

Katie Taylor; and so, the deal is the logical next step for DAZN and the

natural choice for Joshua

DAZN Group, the global sports entertainment company, today confirms a

ground-breaking deal with Anthony Joshua that propels it to becoming the

world's leading boxing broadcaster.

The partnership will see Joshua's future fights broadcast on DAZN's sport

entertainment platform to customers worldwide. DAZN is the global home of

boxing. Its customers have unrivalled access to the world's greatest fighters,

including Canelo Alvarez, Ryan Garcia, Gennadiy "GGG" Golovkin, and Katie

Taylor. And so, this deal is the natural choice for Joshua and the logical next

step for DAZN as it brings even more iconic boxing talent onto its platform and

expands its UK footprint.

DAZN's tie-up with the UK's biggest boxing superstar comes amid strong global

expansion for the sports entertainment platform, which is already a market

leader in Italy, Spain, Germany and Japan where – alongside other world-class

live sports content – it holds top tier football rights including Serie A, La

Liga, Bundesliga, J League and non-domestic English Premier League. The deal

with Joshua marks a pivotal moment for the UK-headquartered business as it

drives to expand in its home market.

Expanding on their existing relationship, Joshua has deepened his partnership

with DAZN by becoming a shareholder, special advisor, and brand ambassador for

the business. As a special advisor, Joshua will join DAZN's strategic advisory

board as the business develops its global boxing offering by providing a richer

and more immersive experience for its customers.

Anthony Joshua said:

"I am entering a new phase in my career with a new training environment, new

coaches and now a new broadcaster. Negotiations at this level take time so I am

pleased to have it all wrapped up and now I can fully focus on giving the fans

and DAZN what they want, knockouts in the glamour division.

I've been working with DAZN and following its progress for a long time. We have

enjoyed a really successful partnership in the US for many years and I know the

team and understand the passion and drive of the business.

DAZN's vision and passion to innovate is what attracted me to the partnership.

They are leading the digital landscape in sport and the future of sports

broadcasting. I am really looking forward to a long and successful partnership."

Shay Segev, CEO, DAZN Group, said:

"AJ is a hugely popular and influential sportsman. His alignment with us and

his investment in our business speaks volumes. This deal is his seal of

approval for our vision and our direction as a business. We welcome his

passion, his drive and – most significantly – the vast audiences he attracts."

In addition to being a world-class fighter, Joshua is an entrepreneur and

businessman. He founded management business 258 MGT in 2016  and represents

boxing's greatest rising stars, including Josh Buatsi, Derek Chisora and Ben

Whittaker. His partnership with DAZN is a testament to his belief in the

business strategy.

Freddie Cunningham, 258MGT Managing Director, said:

"We are delighted to have concluded this landmark agreement with DAZN. I would

like to thank the whole team at DAZN, 258MGT and Matchroom Boxing for helping

bring this deal to completion.

We were really impressed with the vision DAZN showed us for the future of

Anthony's career, it was clear from the discussions that we have a shared goal

of bringing the fans the biggest fights possible and a partner committed to

investing heavily to make them happen."

Eddie Hearn, Chairman, Matchroom Boxing, said:

"We have been successfully working in partnership with DAZN for many years now

and this new announcement with Anthony Joshua emphasises why they continue to

set the standard for the future of sports broadcasting. We have a shared vision

with DAZN to make it the unrivalled home of boxing for fans across the world.

Now with Anthony joining the team the stage is set to do even more together and

we are looking forward to getting started."

Reimagining the way people enjoy sports, DAZN is available in over 200

countries and territories. It is the leading sports broadcaster in Japan,

Germany, Italy, and Spain, where it has top tier football rights as well as a

range of other exciting live and non-live sports content. With further

expansion planned, DAZN's ambition is to become an indispensable part of sports

fans' lives – a true destination – shortly offering recreational betting, news,

e-commerce, and gaming and introducing richer and more interactive

entertainment for customers to enjoy alongside live sports.

Photo- https://mma.prnewswire.com/media/1838539/Anthony_Joshua.jpg

Logo- https://mma.prnewswire.com/media/1097249/DAZN_Group_Logo.jpg

Source: DAZN