Yili Remains the Most Chosen FMCG Brand in China, according to Kantar's Brand Footprint Report 2022
PR96704
HOHHOT, China , June 24, 2022 /PRNewswire=KYODO JBN/ --
On June 23, Kantar Worldpanel released its Chinese Mainland Brand Footprint
Report 2022. With a 92.4% brand penetration rate and a consumer reach of 1.3
billion, Yili was once again ranked first among the most chosen FMCG brands in
the Chinese market. For the 10th consecutive year, Yili remains the most chosen
brand for Chinese consumers, according to Brand Footprint reports by Kantar.
The "Yili Quality" is endorsed by 1.3 billion Chinese consumers
The high-quality products enable Yili to reach over 1.3 billion Chinese
consumers. Adhering to its corporate belief that "Yili" means the best quality,
Yili has established a holistic internal quality management system that
involves all employees and whole operation processes, featuring over 1,000
inspections that each Yili product goes through.
In the upstream, Yili has developed a "smart farm" system for more targeted and
scientific cow raising and health management to provide high-quality raw milk.
In the midstream, Yili upgraded its "smart factories" to be equipped with an
end-to-end product traceability system that gathers and analyzes production
data for product quality monitoring and prevention and provides early warning
about quality risks. In the downstream, Yili launched a digital platform that
enables more efficient and accurate insights into consumer needs to support
further optimization of product and service quality.
Continued innovations help Yili retain its position as China's most chosen
consumer brand
Believing in "No innovation, no future", Yili aligns its innovation efforts
closely with the key R&D areas and has integrated global resources to establish
its innovation network. To date, Yili has established 15 innovation centers,
based in Asia, Europe, Oceania and the Americas.
This year, Yili has launched many new products to fulfil consumer's diverse
needs for nutrition and health benefits. Backed by innovative marketing
initiatives, Yili's new products and new businesses have achieved rapid growth.
The Satine Ultra-Filtered Milk, for example, has been well-received in the
market by meeting consumers' health needs. This new product features higher
protein and calcium and lower fat and sodium through the application of
ultra-filtering technology on raw milk to reduce extra fat, lactose and sodium,
along with water, in order to concentrate the condensed milk proteins.
Besides the parent brand Yili, the Group also owns over 20 sub-brands. Among
them, the annual sales of parent brand Yili, AMBPOMIAL and Satine each hit a
revenue of over RMB 20 billion, while that of Jinlingguan and Youngfun each
surpassed RMB 10 billion.
Innovative products have helped Yili to achieve continuous growth. In 2021,
Yili realized a total revenue of RMB 110.595 billion, becoming the first RMB
100 billion-dairy company in Asia.
Jason Yu, General Manager of Kantar in China, commented that despite the
groundbreaking changes in the Chinese market over the past decade, the leading
brands have all remained resilient and have established sustainable customer
growth models with their outstanding brand strength, channel excellence and
strong product innovation capabilities.
SOURCE Yili Group
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