PR96722

QINGDAO, China, June 27, 2022 /PRNewswire=KYODO JBN/ --

Across the past year, many football fans' attention has been drawn to women's

football worldwide. As the proud partner of UEFA Women's EURO 2022™, Hisense

aims to contribute to the substantial growth and professionalization of women's

football, inspire and support female players and fans who are enthusiastic

about the sport, and bring more attention from the masses to the

accomplishments of female athletes.

By partnering with the tournament and continuous investment in local market,

Hisense has established strong relationships with European consumers. Starting

with the 10-day countdown to UEFA Women's EURO 2022™, Hisense is launching

inspiration campaigns to help gain more female football players the recognition

they deserve while establishing a more profound emotional connection with

European consumers.

video - https://youtu.be/gqdSuWg0c3w

Interactive and Charity Campaign

Hisense, as a global partner of UEFA Women's EURO 2022™ and an international

enterprise, launched the #RememberTheName campaign from June until August, both

online and offline to empower and celebrate all the incredible moments of

females, and enabled fans worldwide to give further encouragement and support

to all women football players and females who are passionate about football.

During the tournament, Hisense and UEFA will post "Hisense Vision," a series of

digital clips on social media pages. These clips will show every football fan

the most fantastic moments created by women's footballers on every match day.

To enhance fans' match engagement experience, audiences that join the campaigns

will be able to win match tickets, official match balls used in the tournament,

and other prizes.

Apart from the aforesaid, Hisense's end market is also gathering a wider range

of social forces to empower women's sports through public welfare donations.  

In the UK, consumers can earn cashback rewards of £30 to £500 if they purchase

Hisense products online or in-store between June 1 and July 26. Hisense

encourages consumers to donate a customized amount of cashback to a charity

organization that supports the growth of women's sports - 'Women in Sport', to

make a valuable contribution to women who love football and build a better

sporting environment for all.

Product and Management Localization in Europe

Hisense is committed to meeting the needs of local consumers through marketing

campaigns and localization management. To meet the needs of different markets,

Hisense has conducted extensive research and modified its products to meet

local needs.

Hisense refrigerators performed well in Europe last year. These remarkable

results were because Hisense understands the climate makes local produce scarce

in winter; therefore, demand for fridge-freezers would rise. Thus, Hisense

designed refrigerators with half and half capacity for Europe consumers, which

enabled refrigerators sales to soar.

For Hisense, fully connecting with local consumers through emotional linkage

and providing superior products are keys to success. Hisense will join hands

with UEFA Women's EURO 2022™ to give fans splendid women's football match

experiences and impress the world through leading-edge technology and better

products.

SOURCE:Hisense

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