After becoming World Natural Heritage Site for 15 years, Chongqing's Wulong aims for global tourism destination in latest entrepreneurial attempt
PR96733
CHONGQING, June 27, 2022 /Xinhua=KYODO JBN/--
In order to continuously leverage the brand value of the World Natural Heritage
Site and better build an exchange bridge to introduce Wulong to the world, a
conference to celebrate the 15th anniversary of the Wulong Karst's successful
inclusion into the World Natural Heritage List was held in Wulong District,
southwest China's Chongqing. The conference focuses on the strict protection,
continuous inheritance and sustainable utilization of the precious site,
according to the Publicity Department of Wulong District, Chongqing
Municipality.
Wulong, located in the lower reaches of Wujiang River in the southeast of
Chongqing, enjoys convenient transportation such as roads, railways, waterways
and civil airports.
In 1994, marked by the opening of Furong Cave to the public, Wulong tourism
started to grow. In 2007, the Wulong Karst became the first World Natural
Heritage Site in Chongqing. In 2015, it was honored as a model city in
sustainable development by the United Nations. In 2008, Wulong started its
second entrepreneurial attempt in tourism with the main goal of increasing the
total number of tourists and strengthening the tourism economy. At present,
Wulong District is a World Natural Heritage Site, a national tourism resort,
and a national 5A tourist attraction, among others.
"Wulong has stayed firm in leveraging the natural heritage to empower tourism
industry, which provides a local example of transforming and utilizing natural
heritage value to improve people's livelihood," a senior official of Wulong
District said.
Wulong received 40.7 million visits in 2021, 20 times that of 2008, while the
overall tourism income reached 19.73 billion yuan, 19.6 times that of 2008. The
sustainable development of tourism industry in Wulong has brought great
economic, social and ecological benefits, forming a good circular interaction
with natural heritage protection.
Yuan Daoxian, an academician with the Chinese Academy of Sciences, said that in
the past 15 years, Wulong has undergone sea changes, with impressive social,
economic and cultural achievements. These are closely related to the successful
inclusion into the World Natural Heritage List and Wulong's efforts in heritage
protection and management.
With the stratification and individuation of tourism consumption demand and the
specialization and sophistication of tourism development model, tourism
industry has undergone all-round and comprehensive changes. In order to
effectively respond to new challenges, in February this year, Wulong District
launched the third entrepreneurial attempt in developing local tourism, which
focused on going global. The local government has decided to speed up the
development of Wulong into a world-renowned tourism destination and a green
development innovation demonstration area.
Wulong has developed a plan to help local tourism go global, with 165 cultural
tourism projects totaling 140.6 billion yuan in investment value. The plan
proposed to build six industrial chains, including research, sports, art,
health care, marriage and services, and promote the deep integration of tourism
with industry, agriculture, construction and modern services.
The latest tourism development campaign no long just seeks to increase the
number of tourists, but to improve the tourism quality and efficiency, so as to
achieve common prosperity driven by tourism. Since the implementation, the
campaign has achieved noticeable results. From January to May this year, Wulong
received 14.85 million visits, up 11.5 percent year on year, and its overall
tourism income reached 6.53 billion yuan, up 12.7 percent year on year.
Since the successful inclusion into the World Natural Heritage List, Wulong has
made great efforts to make the natural heritage a global fame. The Furong Cave
has formed a sister park with the Mammoth Cave in the United States and the
Clamouse Cave in France. The Fairy Mountain signed a contract with Swiss
Jungfrau and successfully held international and domestic academic conferences
such as the 14th national cave academic conference. Wulong has established
friendly and cooperative relations with six cities and regions, including
Switzerland's Grindelwald and Italy's Subiaco, and expanded the circle of
friends of international friendship cities. The popularity and influence of
Wulong's karst world natural heritage are constantly expanding.
Source: The Publicity Department of Wulong District, Chongqing Municipality
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。