PR96879

LOS ANGELES, July 6, 2022 /PRNewswire=KYODO JBN/ --

Iconic American heritage Tennis brand, K-SWISS, is thrilled to announce their

sponsored athlete, Cameron Norrie, will advance to the Semi Final round at

Wimbledon after beating David Goffin in an exciting 5 set match. The #1 ranked

British player, who is currently ranked #12 ATP seeks to continue his best run

ever at a Grand Slam title.

Logo -

https://mma.prnewswire.com/media/1854053/ks_heritage_horizontal_full_34_Logo.jpg

Photo - https://mma.prnewswire.com/media/1854054/GettyImages_1406958010.jpg

Norrie has been a K-SWISS athlete since 2020. "Our partnership with Cam began

three years ago. We liked this playing style and approach to owning everything

he does on court. Last year we could see his improvement and confidence grow

with every match, starting 2021 ranked in the seventies and finishing the year

at number ten. As we continue to invest in our tennis business globally,

re-signing Cam to be our global ambassador was a top priority, we were very

excited and proud for Cam to be part of our K-Swiss Team through 2024," says

Dave Grange, International Brand President of K-Swiss.

During the match, Norrie's footwear of choice continues to be the K-SWISS

Ultrashot 3. The new shoe is built for the competitive, aggressive, and

powerful tennis player who demands the highest level of performance. The

Ultrashot 3 offers maximum energy return with Surge 7.0 midsole technology, 360

Plantar Chassis Support for unlimited lateral movement, and Dragguard 7.0

incorporated into a new durable outsole with superior grip and traction.

In addition to the footwear, Norrie is also wearing the newly redesigned

K-SWISS apparel, the Heritage S/S shirt and the Supercharge shorts, which are

innovatively designed for fit and function. The lightweight materials

incorporated with stealth angles and asymmetrical side create an aerodynamic

progressive look that redefines the classic tennis outfit.

Today, Norrie looked and played like a champion. The K-SWISS styles similar to

what Norrie wore today at Wimbledon are available on K-Swiss.com (

https://c212.net/c/link/?t=0&l=en&o=3586510-1&h=2944442598&u=https%3A%2F%2Fkswiss.com%2F&a=K-Swiss.com

).

ABOUT K-SWISS

From the beginning, K-Swiss has been driven by an entrepreneurial spirit when

two Swiss brothers moved to California to create a footwear brand focused on

tennis. As avid skiers, the brothers took inspiration from leather ski boots to

create tennis shoes that supported the aggressive side-to-side movement.

Introduced In 1966, the K-Swiss Classic was the world's first all-leather

tennis shoe. It quickly gained worldwide acclaim and became a style statement

both on and off the court, worn casually in country clubs and just as

fashionably on city streets. Now, 57 years later, K-Swiss is building from its

heritage as an American tennis brand and writing new chapters in its storied

history. Paying homage to the hard work of our founders and the competitive

nature of the game that inspired it all, K-Swiss is dedicated to outfitting and

inspiring the next generation of tennis players.

Media Contacts:

K-SWISS

Olivia@kruppgroup.com

SOURCE: K-Swiss