SCOTLAND’S NEWEST WHISKY EXPERIENCE OPENS WITH CELEBRITY CHEF TO BRING A FRESH PERSPECTIVE TO SCOTCH

Diageo

PR96893

 

INVERNESS, Scotland, July 6, 2022 /PRNewswire=KYODO JBN/ --

 

The Singleton, near Inverness, is reopening this week following a complete

renovation. Set to welcome guests from around the world, the new attraction has

been designed with the brand's Epicurean spirit in mind.

 

Inspired by a passion for making perfectly balanced, delicious whisky, the new

distillery site will welcome guests into a tantalising world of taste and

flavour. The newly designed distillery bar will serve exceptional food and

drink whilst the beautiful deli will be stocked with some of the finest fare

Scotland has to offer. With a grand copper-encased entrance and an industrial

palette of brick, concrete, wood and copper, every aspect of the new visitor

experience has been designed to make guests feel at home.

 

The new distillery tour focuses on the art of whisky-making and the craft of

distilling. Taking a deep dive into Singleton's signature 'Slow Craft' process,

visitors will learn why and how the brand's methods result in such delicious

whisky.

 

Celebrity chef and whisky lover, Tony Singh, created a special menu that pairs

perfectly with The Singleton of Glen Ord Celebratory Bottling, a special

edition whisky created to commemorate the opening. Born and raised in Leith,

Edinburgh, Tony is an iconic Scottish restauranteur best known for using

high-quality Scottish produce in an arty yet accessible style.

 

Tony has combined fantastic Scottish produce with his Indian roots, looking at

whisky heritage and traditions that date back hundreds of years, to update

classic Indian recipes that have been passed down through generations. The

result of which are dishes that not only pair perfectly with the new

limited-edition liquid but are also steeped in history.

 

Please visit The Singleton Facebook page

[https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fthesingle

tonofglenorddistillery] for Tony's recipes and details on how to create the

menu at home.

 

Marking the official opening, Tony Singh said: "Scotland is rich with

exceptional quality food and drink, and it is wonderful to see that being

celebrated at the new distillery experience. Scotch whisky is the country's

leading export to the world and a magnet for international tourism. It is great

for Scotland to see Scotch whisky brands like The Singleton making the

connection between their delicious single malt and Scotland's rich larder of

local produce."

 

Located at the beginning, or end, of the NorthCoast500 - Scotland's answer to

Route 66 - The Singleton is perfectly situated to round off any visit to the

Scottish Highlands.

 

Barbara Smith, Managing Director of Diageo's Scotland Brand Homes, said: "The

Singleton is one of the most exciting single malt brands in the world and we

are delighted to be opening the doors to the brand's new home at Glen Ord

Distillery. Our £185million pound investment in Scotch whisky tourism is

designed to put Scotland at the forefront of the global trend in food and drink

tourism by giving consumers a truly world-class experience at our distilleries.

This is just the start of an incredible summer of Scotch whisky investment,

with Talisker and Caol Ila also launching new visitor experiences, and we want

to use that to build momentum in the recovery of Scottish tourism."

 

The Singleton is the latest distillery and visitor experience to open as part

of Diageo's investment in whisky tourism in Scotland. Glenkinchie, Clynelish

and Cardhu distilleries have recently re-opened as part of the ambitious

project which re-imagines the traditional whisky tour experience. The

centrepiece of the investment programme, the Johnnie Walker Princes Street

global visitor attraction, opened in Edinburgh in September last year.

 

Building a modern visitor experience that is inclusive was also integral to the

planning and Diageo worked closely with Euan's Guide, a disabled access charity

to make The Singleton more accessible, including one of the only Changing

Places toilet in the region. The Singleton holds a Green Tourism Gold Award –

the highest sustainability accolated for a visitor attraction.

 

To book your tour, please visit THIS LINK

[https://www.malts.com/en-gb/distilleries/the-singleton-of-glen-ord/tours?utm_so

urce=referral&utm_medium=yammer&utm_campaign=ds_singleton_launch_040722].

 

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of

brands across spirits, beer and wine categories.  These brands include Johnnie

Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and

Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

 

Diageo is a global company, and our products are sold in more than 180

countries around the world.  The company is listed on both the London Stock

Exchange (DGE) and the New York Stock Exchange (DEO).  For more information

about Diageo, our people, our brands, and performance, visit us at

www.diageo.com. Visit Diageo's global responsible drinking resource,

www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

 

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Source: Diageo

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