SCOTLAND’S NEWEST WHISKY EXPERIENCE OPENS WITH CELEBRITY CHEF TO BRING A FRESH PERSPECTIVE TO SCOTCH
PR96893
INVERNESS, Scotland, July 6, 2022 /PRNewswire=KYODO JBN/ --
The Singleton, near Inverness, is reopening this week following a complete
renovation. Set to welcome guests from around the world, the new attraction has
been designed with the brand's Epicurean spirit in mind.
Inspired by a passion for making perfectly balanced, delicious whisky, the new
distillery site will welcome guests into a tantalising world of taste and
flavour. The newly designed distillery bar will serve exceptional food and
drink whilst the beautiful deli will be stocked with some of the finest fare
Scotland has to offer. With a grand copper-encased entrance and an industrial
palette of brick, concrete, wood and copper, every aspect of the new visitor
experience has been designed to make guests feel at home.
The new distillery tour focuses on the art of whisky-making and the craft of
distilling. Taking a deep dive into Singleton's signature 'Slow Craft' process,
visitors will learn why and how the brand's methods result in such delicious
whisky.
Celebrity chef and whisky lover, Tony Singh, created a special menu that pairs
perfectly with The Singleton of Glen Ord Celebratory Bottling, a special
edition whisky created to commemorate the opening. Born and raised in Leith,
Edinburgh, Tony is an iconic Scottish restauranteur best known for using
high-quality Scottish produce in an arty yet accessible style.
Tony has combined fantastic Scottish produce with his Indian roots, looking at
whisky heritage and traditions that date back hundreds of years, to update
classic Indian recipes that have been passed down through generations. The
result of which are dishes that not only pair perfectly with the new
limited-edition liquid but are also steeped in history.
Please visit The Singleton Facebook page
[https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fthesingle
tonofglenorddistillery] for Tony's recipes and details on how to create the
menu at home.
Marking the official opening, Tony Singh said: "Scotland is rich with
exceptional quality food and drink, and it is wonderful to see that being
celebrated at the new distillery experience. Scotch whisky is the country's
leading export to the world and a magnet for international tourism. It is great
for Scotland to see Scotch whisky brands like The Singleton making the
connection between their delicious single malt and Scotland's rich larder of
local produce."
Located at the beginning, or end, of the NorthCoast500 - Scotland's answer to
Route 66 - The Singleton is perfectly situated to round off any visit to the
Scottish Highlands.
Barbara Smith, Managing Director of Diageo's Scotland Brand Homes, said: "The
Singleton is one of the most exciting single malt brands in the world and we
are delighted to be opening the doors to the brand's new home at Glen Ord
Distillery. Our £185million pound investment in Scotch whisky tourism is
designed to put Scotland at the forefront of the global trend in food and drink
tourism by giving consumers a truly world-class experience at our distilleries.
This is just the start of an incredible summer of Scotch whisky investment,
with Talisker and Caol Ila also launching new visitor experiences, and we want
to use that to build momentum in the recovery of Scottish tourism."
The Singleton is the latest distillery and visitor experience to open as part
of Diageo's investment in whisky tourism in Scotland. Glenkinchie, Clynelish
and Cardhu distilleries have recently re-opened as part of the ambitious
project which re-imagines the traditional whisky tour experience. The
centrepiece of the investment programme, the Johnnie Walker Princes Street
global visitor attraction, opened in Edinburgh in September last year.
Building a modern visitor experience that is inclusive was also integral to the
planning and Diageo worked closely with Euan's Guide, a disabled access charity
to make The Singleton more accessible, including one of the only Changing
Places toilet in the region. The Singleton holds a Green Tourism Gold Award –
the highest sustainability accolated for a visitor attraction.
To book your tour, please visit THIS LINK
[https://www.malts.com/en-gb/distilleries/the-singleton-of-glen-ord/tours?utm_so
urce=referral&utm_medium=yammer&utm_campaign=ds_singleton_launch_040722].
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of
brands across spirits, beer and wine categories. These brands include Johnnie
Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180
countries around the world. The company is listed on both the London Stock
Exchange (DGE) and the New York Stock Exchange (DEO). For more information
about Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
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Source: Diageo
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