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PARIS, July 6, 2022 /PRNewswire=KYODO JBN/ --

Art is now widely considered an alternative investment that not only offers

high returns but also a relatively low correlation to other financial assets.

Investing in the greatest artists (such as Pablo Picasso, Claude Monet, or

Georgia O'Keeffe) can therefore be a matter of personal satisfaction and

financial advantage – as long as we take into consideration certain art market

specificities such as the timeframes for selling unique works and the

considerable associated costs.

Thierry Ehrmann, CEO, and Founder of Artmarket.com: "We are very proud to have

played a leading role for 25 years, with Artprice, in the process of

democratizing the art market. Restricted to an elite group of connoisseurs

until the end of the 20th century, the art market is now accessssible to a much

larger number of people. Our services offer affordable information that can be

consulted anywhere, without limiFt and it is updated every hour. With our

value-added data, art professionals and enthusiasts can buy and sell

exceptional and family works with complete peace of mind".

Frequently, it seems, the Art World is shaken by a sensational story. From the

discovery of a Turner in the bric-a-brac of a garage sale to the sudden

increase in value of a self-destructing Banksy at the end of its sale… there

appears to be many different ways to make a substantial profit on the art

market. But in reality, these sensational stories remain exceptional, and for

each of them, tens of thousands of works change hands every year in a much more

discreet and reasonable manner.

Reducing uncertainty

Risk, in the financial sense, is an integral part of any form of investment,

and art is no exception to this rule; indeed quite the contrary. Fortunately,

this risk can be partly controlled in several ways, notably by knowing how to

recognize the value of a work and by buying at the best price.

The buyer who dared to acquire Christopher Wool's Untitled (1990) in 2000 for

$35,250, completed an extraordinary operation by reselling it fifteen years

later for $2,405,000. Nevertheless, that investment involved significant

financial risks linked to a high level of uncertainty. The value accretion of

works by Christopher Wool essentially began after the financial crisis of 2008,

as revealed by the price index calculated by Artprice for original works by

this artist. In fact, a collector who bought a canvas (or a drawing) by

Christopher Wool just after he joined the Gagosian and Simon Lee galleries in

2006, would have benefited almost as much from Wool's success, but without

taking the same risks as the buyer who bought in 2000.

Investment Strategy

The second way to reduce volatility is – as with any other asset class – to

diversify a portfolio. This is the practical raison d'etre of the

Artprice100(C): to simulate a collection that follows a simple and objective

diversification strategy. Like the major stock market indices, the

Artprice100(C) invests in the hundred best-performing signatures on the

secondary art market.

Description of the Artprice100(C) and its methodology:

(

https://www.artprice.com/artmarketinsight/artprice-launches-its-blue-chip-art-market-index-artprice100-designed-for-financiers-and-investors-2

)

The benefits of diversification do however have certain limits. While the

Artprice100(C) shows an increase of +36%, substantially higher than that of the

S&P 500 (+27% over the year 2021), the Artprice Global Index reveals that the

value of a general portfolio, i.e. relating to the entire art market, would

have fallen by -1% during the same year 2021.

The "division" of artworks… "fractional" investing

The Artprice100(C) is by nature a purely theoretical exercise since it is

practically impossible to constitute a portfolio that would unite works

representative of the markets of the world's one hundred most successful

artists. Nevertheless, many investors like the idea of instruments that allow

them to participate in the art market in a flexible way.

In this domain, a number of new proposals have recently been made – notably by

the companies Masterworks and ARTBnk – that offer investors the opportunity to

acquire shares in collections for which the risks and returns have been

estimated. These offers include a particularly interesting feature: the freedom

to buy and resell your shares at any time. This type of instrument has the

distinct advantage of obviating the need for what can be a long and costly

operation when it comes to reselling a unique work in the best place and at the

best time.

In this context, NFTs open up highly original perspectives. With NFTs, you can

exchange a digital title (of a unique or a limited edition work) on

ultra-secure blockchain networks. Transaction costs are much lower (around 2%

to 3%) compared to those practiced on the traditional art market. However,

these low costs reflect the absence of expert appraisal and promotion work

provided by art dealers and auction houses.

The information and econometric studies sold or published by Artmarket.com

provide an analysis of the trends and statistical evolution of the art market

and should not in any way be considered as a solicitation, incentive, or advice

to invest in the art market.

Copyright 1987-2022 thierry Ehrmann www.artprice.com [

https://www.artprice.com/] - www.artmarket.com [ https://www.artmarket.com/]

Don't hesitate to contact our Econometrics Department for your requirements

regarding statistics and personalized studies: econometrics@artprice.com

Try our services (free demo): [ https://www.artprice.com/demo ][

https://www.artprice.com/artist/15079/wassily-kandinsky ]

Subscribe to our services: [ https://www.artprice.com/subscription ]

About Artmarket:

Artmarket.com is listed on Eurolist by Euronext Paris, SRD long only and

Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.

Discover Artmarket and its Artprice department on video: [

www.artprice.com/video [ https://www.artprice.com/video ]

Artmarket and its Artprice department was founded in 1997 by its CEO, thierry

Ehrmann. Artmarket and its Artprice department is controlled by Groupe Serveur,

created in 1987.

See certified biography in Who's who (C):

Biographie_thierry_Ehrmann_2022_WhosWhoInFrance.pdf [

https://imgpublic.artprice.com/img/wp/sites/11/2021/11/Biographie_thierry_Ehrmann_2022_WhosWhoInFrance.pdf

]

Artmarket is a global player in the Art Market with, among other structures,

its Artprice department, world leader in the accumulation, management and

exploitation of historical and current art market information in databanks

containing over 30 million indices and auction results, covering more than

784,000 artists.

Artprice by Artmarket, the world leader in information on the art market, has

set itself the ambition through its Global Standardized Marketplace to be the

world's leading Fine Art NFT platform.

Artprice Images(R) allows unlimited access to the largest Art Market image bank

in the world: no less than 180 million digital images of photographs or

engraved reproductions of artworks from 1700 to the present day, commented by

our art historians.

Artmarket with its Artprice department accumulates data on a permanent basis

from 6300 Auction Houses and produces key Art Market information for the main

press and media agencies (7,200 publications). Its 5.4 million ('members log

in'+social media) users have access to ads posted by other members, a network

that today represents the leading Global Standardized Marketplace(R) to buy and

sell artworks at a fixed or bid price (auctions regulated by paragraphs 2 and 3

of Article L 321.3 of France's Commercial Code).

Artmarket with its Artprice department, has been awarded the State label

"Innovative Company" by the Public Investment Bank (BPI) (for the second time

in November 2018 for a new period of 3 years) which is supporting the company

in its project to consolidate its position as a global player in the market art.

Artprice by Artmarket's 2020 Global Art Market Report published in March 2022:

[ https://www.artprice.com/artprice-reports/the-art-market-in-2021 ]

Artprice's 2020/21 Contemporary Art Market Report by Artmarket.com:

[

https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2021

]

Index of press releases posted by Artmarket with its Artprice department:

serveur.serveur.com/Press_Release/pressreleaseEN.htm

Follow all the Art Market news in real time with Artmarket and its Artprice

department on Facebook and Twitter:

www.facebook.com/artpricedotcom/ (over 5.8 million followers)

twitter.com/artmarketdotcom

twitter.com/artpricedotcom

Discover the alchemy and universe of Artmarket and its artprice department (

https://www.artprice.com/video ) headquartered at the famous Organe

Contemporary Art Museum "The Abode of Chaos" (dixit The New York Times): (

https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013

)

L'Obs - The Museum of the Future: https://youtu.be/29LXBPJrs-o

www.facebook.com/la.demeure.du.chaos.theabodeofchaos999  (4.3 million followers)

https://vimeo.com/124643720

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SOURCE: Artmarket.com