PR96844

NEW YORK, July 7, 2022 /PRNewswire=KYODO JBN/ --

Today, TUMI, the leading international travel and lifestyle brand launches an

exclusive collaboration with iconic streetwear brand, STAPLE. They've joined

forces on a design journey guided by the world travels of STAPLE's visionary

founder, Jeff Staple. Each piece of the collection features the iconic STAPLE

Pigeon, while drawing influence from the global streets that inspire the

creativity of both Jeff Staple and TUMI.

Video - https://mma.prnewswire.com/media/1845105/15s_TUMI_STAPLE_Horizontal.mp4

Video - https://mma.prnewswire.com/media/1845106/30s_TUMI_STAPLE_Horizontal.mp4

Photo - https://mma.prnewswire.com/media/1845096/STAPLE_TUMI_Backpack_1x1.jpg

Photo - https://mma.prnewswire.com/media/1845097/STAPLE_TUMI_Carry_On_1x1.jpg

Photo - https://mma.prnewswire.com/media/1845098/STAPLE_TUMI_Collection_1x1.jpg

Photo -

https://mma.prnewswire.com/media/1845099/STAPLE_TUMI_Kit_Crossbody_1x1.jpg

Photo -

https://mma.prnewswire.com/media/1845100/STAPLE_TUMI_Ping_Pong_Crossbody_1x1.jpg

Photo - https://mma.prnewswire.com/media/1845101/STAPLE_TUMI_Sling_1x1.jpg

Photo - https://mma.prnewswire.com/media/1845102/STAPLE_TUMI_Slings_1x1.jpg

The Pigeon is an integral part of the STAPLE brand and serves as a mascot that

represents New York City. When creating STAPLE, Jeff came to see the bird as a

symbol of never giving up and thriving against all odds. Bigger than the city

that never sleeps, that same spirit is palpable in urban destinations across

the globe. TUMI, known for supporting the path of every traveler, leaned into

this concept with well-designed and highly functional pieces to further

complement their journeys.

The campaign featuring the collaboration was shot entirely on film by renowned

street photographer and multi-talented artist Jacob Consenstein. Set around New

York City, the campaign images not only capture the product's functionality,

but also celebrate its authenticity, energy and inspiration.

The collection includes five new styles, each designed for the modern-day city

explorer and merging the hustle mentality of urban cities with signature TUMI

innovation. A Pigeon pink and New York City-esque map lining is carried

throughout as a nod to the city that raised Jeff Staple. The collection takes

shoppers on a trip around the world from the spacious Backpack donning a

pattern inspired by the streets of São Paulo to the compact Sling that takes

its cues from Tokyo. A more playful piece, the subversive Ping Pong Crossbody

features a print that echoes the tiles of Barcelona and holds more than just

paddles. It's perfectly sized to keep the essentials close while showcasing

STAPLE DNA and TUMI design excellence. The Kit Crossbody references Los Angeles

architecture and puts ingenuity on display with a removable strap that allows

the piece to be carried like a bag or used as a travel kit. The International

Expandable 4 Wheeled Carry-On showcases an intricate design of a STAPLE Pigeon

camouflage that is inspired by New York City.

"Jeff Staple is an innovator and an entrepreneur. He has never settled and has

always pushed himself to go beyond the norm to bring streetwear culture to the

global stage," TUMI Creative Director, Victor Sanz, says of collaborator. "Jeff

is a true global citizen, as he exemplifies the world traveler that doesn't

lose his sense of home or where he has come from, while embracing other

cultures for inspiration and self-growth. This truly is in line with how we

view the world. We are always looking outside for inspiration and always

building on our fundamentals," Sanz concluded.

"For me, TUMI has always been the pinnacle of luxury, travel, innovation and

tech," Founder of STAPLE & Reed Art Department, Jeff Staple, commented. "There

is a strong commonality in both our brands between travel and performance, and

how the experience affects your everyday life. I've come to really appreciate

the value of well-designed travel accessories, especially when you are in a new

city and constantly on the go. Design-wise, the hustle mentality that the

STAPLE Pigeon represents started out as a way to speak to the culture of New

York City, but over the course of my travels, I've come to see that it

represents this same ethos in cities across the globe.  With this TUMI

collaboration, we are bringing that spirit full circle through the unique and

elevated design details in each style of the collection."

The collection is available worldwide on TUMI.com, at select TUMI Retail

Stores, and at StaplePigeon.com.  Product available in North America and across

Europe starting July 7th and across Asia -Pacific beginning July 18th.

Retail prices of the TUMI x STAPLE collection:

   -- International Expandable 4 Wheeled Carry-On at $1195 USD

   -- Sling at $495 USD

   -- Ping Pong Crossbody at $250 USD

   -- Kit Crossbody at $295 USD

   -- Backpack at $695 USD

ABOUT TUMI

Since 1975, TUMI has been creating world-class business, travel lifestyle, and

performance luxury essentials designed to upgrade, uncomplicate and beautify

all aspects of life on the move. Blending flawless functionality with a spirit

of ingenuity, we're committed to empowering journeys as a lifelong partner to

movers and makers in pursuit of their passions. The brand is sold globally in

over 75 countries with upwards of 2,000 points of sale. For more about TUMI,

visit www.TUMI.com .

ABOUT JEFF STAPLE

Jeff Staple (born Jeffrey Ng) is a creative visionary whose work encompasses

graphic, fashion, and footwear design, as well as brand marketing. He is the

founder of REED ART DEPARTMENT (f.k.a. Staple Design) where he has worked on

countless creative projects for clients ranging from startup brands to Fortune

100 companies. This year marks the 25th anniversary since Jeff founded STAPLE

in 1997, the NY-based pioneering streetwear brand with the now infamous

"Pigeon" logo, and later experiential lifestyle boutique, REED SPACE in 2002.

For more about TUMI, visit www.TUMI.com　  

For more about STAPLE, visit https://www.staplepigeon.com/

SOURCE: TUMI

CONTACT: TUMI, Christine Peddy - Christine.peddy@tumi.com; STAPLE / RAD,

Abigail Kim - Abigail@reedartdepartment.com; Sarah Cirkiel Gladstone -

Sarah@reedartdepartment.com