PR97079

FORT COLLINS, Colo., July 20, 2022 /PRNewswire=KYODO JBN/ --

Otter Products announced today the latest evolution for the No. 1-selling

waterproof case in the U.S.[1] Starting later this year, fan-favorite LifeProof

FRE cases will be rebranded under the OtterBox name.

Logo - https://mma.prnewswire.com/media/541456/Otter_Products_LLC_Logo.jpg

"LifeProof joined the Otter Products family of brands in 2013 and has innovated

its product portfolio substantially since then," said Otter Products CEO Jim

Parke. "Given the continued maturation of the mobile technology industry, we

decided that now is the right time to market our most popular LifeProof product

under the expansive reach of the OtterBox brand."

Both OtterBox and LifeProof have benefited from shared design, development,

manufacturing, marketing and customer support resources over the last nine

years. There will be no change in the level of support for FRE or the warranty

support for legacy LifeProof products, and the company will retain all

employees and continues to grow. The transition of all products into the

OtterBox brand will allow for more focused investment and innovation.

LifeProof was founded in 2011 with an industry-disrupting slim waterproof case

– FRE. LifeProof more recently evolved its product offerings with a focus on

creating highly protective cases made from sustainable materials, in line with

a corporate commitment to doing its part to create a more sustainable future.

LifeProof served as a proving ground for the OtterBox brand to also adopt

robust recycled materials into its cases while maintaining the protection that

both brands are known for. Thanks to these LifeProof innovations, the company

has repurposed more than 1.7 million pounds of plastic – diverting them from

landfills and waterways to live a new life protecting mobile devices.

This commitment to sustainability, along with the popular FRE case design, will

live on at Otter Products. Existing LifeProof-branded product will be available

at select retailers and lifeproof.com while quantities last and will be

supported by the Otter Products customer service department that has always

handled claims under the brand's robust warranty program. LifeProof brand fans

will now benefit from the expanded OtterBox product ecosystem, including an

extensive offering of screen protection and power products.

About OtterBox

OtterBox innovates bold products that deliver confidence and trust in any

pursuit. From its humble beginnings with a drybox in a Fort Collins, Colo.,

garage, OtterBox has honed and leveraged its expertise in manufacturing and

design to become the No. 1-selling smartphone case brand in the U.S. and a

leader in rugged outdoor lifestyle products.[2]

At the center of every OtterBox innovation is a deeper goal to affect positive,

lasting change. In partnership with the OtterCares Foundation, OtterBox grows

to give back by inspiring kids to change the world through entrepreneurship and

philanthropy. To learn more about this mission, visit OtterBox.com/GivingBack (

https://c212.net/c/link/?t=0&l=en&o=3597312-1&h=115716615&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3572978-1%26h%3D2705556191%26u%3Dhttps%253A%252F%252Fwww.otterbox.com%252Fgivingback%26a%3DOtterBox.com%252FGivingBack&a=OtterBox.com%2FGivingBack

).

For more information, visit www.OtterBox.com .

About LifeProof:

LifeProof was created for those who rise before dawn for a pre-work paddle out.

And those who put off sleep to tighten up a new song. And those who lose all

track of time because they're lost in creating, exploring, practicing, dancing

or reinventing themselves.

At LifeProof, we build products that inspire individuals to get lost in the

now. From independents to athletes, scenesters to world travelers, creatives to

curators — FREe spirits everywhere turn to our cases and accessories to feed

their passions because only LifeProof is made to follow you into the moment.

For more information, visit LIFEPROOF.COM (

https://c212.net/c/link/?t=0&l=en&o=3597312-1&h=2687921551&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3511122-1%26h%3D2328751014%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3478903-1%2526h%253D1424327686%2526u%253Dhttp%25253A%25252F%25252Flifeproof.com%25252F%2526a%253Dlifeproof.com%26a%3DLIFEPROOF.COM&a=LIFEPROOF.COM

).

[1] Source: The NPD Group/Retail Tracking Service, U.S.,Cell Phone Device

Protection,Water-resistant/ Waterproof, Jan. 2018 – Jan. 2022 combined.

[2] Source: The NPD Group/Retail Tracking Service, U.S., Cell Phone Device

Protection, Jan. 2018 – Jan. 2022 combined.

SOURCE  OtterBox

CONTACT: Kristen Tatti, kristen.tatti@otterproducts.com