PR97319

NEW YORK, Aug. 3, 2022 /PRNewswire=KYODO JBN/ --

   -The combined offering improves the value of customer engagement and

    analytics tools with predictive and prescriptive AI modeling capabilities.

mParticle, a leader in customer data infrastructure, announced today that it

has acquired Vidora, an AI personalization platform for customer data. With the

acquisition, teams can now easily create and deploy models across mParticle's

partner ecosystem of 300+ API integrations to improve decisioning,

segmentation, and personalization. The benefits of the combined offering

include:

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   1.Enhanced utilization of marketing and analytics tools. The power of AI

     means teams are able to get more value from their existing systems –

making

     them smarter and improving customer engagement holistically.

   2.Improved conversion and ROI at scale. Teams can easily build and deploy

     user scores for next-best-action and next-best-offer across their digital

     properties and marketing channels to maximize conversions and ROI.

   3.Predictive audience segmentation. Teams can easily create lookalike

     audiences, automate goal seeking audiences, and deploy predictive uplift

     models to increase engagement and ROI, at scale.

This is mParticle's second acquisition in the last seven months, and with it,

marketers are able to create the most relevant, personalized experiences across

any channel, without needing data engineering expertise. Teams are able to

enhance customer context with AI, creating rich attributes around predicted

spend, churn risk, next-best-action, most likely next purchase, and more. These

attributes are made available and actionable in real-time to any of the 300+

partners in the mParticle ecosystem.

"Teams need to do more with less and we believe that begins by doing better

with data," said mParticle CEO Michael Katz. "By incorporating AI into the data

layer, teams can improve the value they get out of their customer data, their

data pipelines, and their customer engagement toolset. The end result is

unmatched performance without sacrificing scale."

"The world is quickly changing. A first-party data strategy is now more

important than ever. And AI should be at the core," said Vidora CEO Alex Holub.

"When we started Vidora, we were fanatical about making AI models accessible

and self-service for business users. We couldn't be more excited to join forces

with mParticle to expand our impact and help the world's most innovative brands

deliver the best customer experiences with data and AI."

In addition to integrating Vidora's proprietary technology, mParticle will be

adding Vidora's team, led by Vidora CEO Alex Holub. Terms of the deal are not

being disclosed at this time.

Learn more about the deal and how teams can use AI to supercharge their

marketing stacks here: https://www.mparticle.com/blog/mparticle-acquires-vidora

About mParticle

mParticle makes it easy to holistically manage customer data along the entire

product and customer lifecycle. Teams across companies like Restaurant Brands

International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to

deliver great customer experiences and accelerate growth by solving the

foundational challenges that impede success at scale. mParticle announced a

$150M fundraise in October 2021 led by Permira on the heels of strong growth

and product innovation. Founded in 2013, mParticle is headquartered in New York

City with employees around the globe. For more information, visit

https://www.mparticle.com.

About Vidora

Vidora offers an industry-leading real-time AI personalization platform which

focuses on customer data. Vidora's platform, Cortex, empowers businesses to

quickly integrate machine learning into their marketing, ad-tech, and product

workflows. The platform enables hundreds of use cases with a few clicks,

including predictions, prescriptions like uplift modeling, recommendations,

look-alikes, next-best-action, and dynamic decisioning. For more information,

visit https://www.vidora.com/.

CONTACT: Carrie Sams, carrie@firecrackerpr.com, Firecracker PR, 1-888-317-4687

ext. 703

SOURCE  mParticle