PR97324

QINGDAO, China, Aug. 3, 2022 /PRNewswire=KYODO JBN/ --

As one of the most awaited games of 2022, UEFA Women's EURO 2022(TM) ended with

England crowned, witnessed by a record 87192 attendance. As a proud partner of

the tournament, through years of sports marketing and technological innovation,

Hisense has achieved champion position in brand awareness and product sales,

successfully laying a solid groundwork for Hisense's global expansion and

reputation.

Remember The Name: How Hisense won new fans at UEFA Women's EURO 2022

As a global partner of the tournament, to increase awareness and promote

women's football, Hisense has enhanced consumer excitement and interest in

women's football through various marketing campaigns.

One of the campaign featured quizzes, daily highlights, and competitions on

social media, also encouraged fans to upload videos of their football talents

for a chance to win a Hisense 4K U7 TV, and some lucky fans won tickets to the

tournament final at Wembley. The campaign reached over 6 million people, with

more than 400,000 engagements and over 1 million video views.

To support women's football at grassroots level, Hisense offered cashback

donations through #RememberTheName campaign. Consumers who purchased during the

campaign could donate their cashback to Women in Sport, and Hisense matched

their donations.

Hisense Stuns on the Football Pitch, Enhanced Enterprise's Reputation and

Market Performance

Leveraging the tournament's recognition and marketing strategies, Hisense has

successfully showcased its technology and strengths to worldwide consumers and

established deeper partnerships with business partners.

Since Hisense started its sports marketing efforts, it has received much praise

and support worldwide. For example, European consumers' demand for Hisense's

different products has greatly increased; hence, Hisense recently established a

new R&D center in Velenje and invested over Euro 50 million to better deliver

high-quality products to consumers; European brands such as Darty and

Boulanger, leading home appliance and electronic retailers, have become

Hisense's primary business partners. With various business achievements, in the

first half of 2022, sales revenue of Hisense International Co., Ltd. increased

5% YOY, successfully making brilliant results for Hisense's international

business expansions.

Along with the consolidation of brand strength and global market expansion,

sports marketing is an essential strategy for Hisense to achieve remarkable

business growth globally. Through comprehensive capabilities, innovative

products, and branding strategies, Hisense is now maintaining a competitive

advantage within the global market.

Source:Hisense

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