PR97490

BEIJING, Aug. 19, 2022 /Xinhua=KYODO JBN/--

The regional brand identity of the Hinggan League was officially released at

the press conference co-launched by the CPC Hinggan League Committee, the Civil

Administration of the Hinggan League, and the Communication University of China

on August 15, 2022 in Beijing.

The press conference released the Hinggan League's regional brand identity and

its main logotype (Hinggan League in the Hinggan Mountains), the regional

public logo for farm and pasture products (Taste Life in Hinggan League,

Natural and Fertile), the regional public slogan (Safety Products from Hinggan

League), and the slogan for cultural tourism products (Embrace Mountains,

Rivers, and the Hinggan League), according to the Publicity Department of the

CPC Hinggan League Committee.

A follow-up 3-year regional brand identity campaign of the Hinggan League was

also announced to embark on the Hinggan League's brand building and

communication.

"The Hinggan League spares no effort to build a green farm and pasture product

base and a famous tourist destination in China. This requires us to shape a

distinctive regional brand identity and to present the nice and ambitious

characters of the League so that more people will get to know and visit the

League and contribute to its quality development," Zhang Xiaobing, secretary of

the CPC Hinggan League Committee, noted. "We will further tap the potentials of

the League, highlight the uniqueness of this region, build an IP portfolio, and

enhance the awareness, reputation, and competitiveness of the brand to

facilitate the transformative, green, and quality development of the League."

Located in the northeast of the Inner Mongolia Autonomous Region and the middle

part of the Greater Hinggan Mountains, the Hinggan League gives full play to

its diverse tourist resources as its regional strengths and is dedicated to

building a nationwide famous tourist destination and green farm and pasture

product base. The League has won a series of honors, such as the Demonstration

League of National Unity, National Demonstration League of Ecological

Civilization Construction, and the Innovation Base Keeping "Green for Gold".

Source: Publicity Department of the CPC Hinggan League Committee

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   Caption: The regional brand identity of the Hinggan League