Jiaxiang Wood Carving: Inheritance and Innovation Turn the Wooden Combs into Artworks
PR97513
JINING, China, Aug. 23, 2022 /PRNewswire=KYODO JBN/ --
A news report from CRI Online: It is a comb if you use it and turns into a
wooden artwork if not. At the product exhibition hall of Zhou Guangsheng Wood
Carving Co., Ltd. in Dazhanglou Town, Jiaxiang County of Shandong Province,
the comb made of red sandalwood features the pattern of a rose flower in a vase
on its back, adorned with tassels. This adds vintage charm and elegant beauty
to the comb, symbolizing family love, health and safety. The wooden comb is so
popular that more than one million such products have been sold on online
platforms such as Taobao, Tmall and JD.com.
Jiaxiang wood carving is an item of provincial intangible cultural heritage.
Through creative design and production, the comb highlights vivid and artistic
beauty, so that users can appreciate the charm of traditional culture.
In a bid to enhance the artistic charm of the comb and add to its novelty, Zhou
Guangsheng promoted the development of the innovative design team by hiring 15
designers to specialize in the artistic design of products.
Jiaxiang's design products with Guochao or China-chic trends are quite popular
among young people and focus on online brands, available on Taobao, JD.com,
Tmall, Pinduoduo, Vipshop and other large e-commerce platforms. In addition, a
team of five or six people has been specially set up for live streaming.
Through Douyin live marketing, online influencers and stars have been invited
to promote sales.
In order to protect the intellectual property rights of wooden combs, Zhou
Guangsheng Wood Carving Co., Ltd. has applied for more than 70 patents,
obtained 20 utility model technologies, and 4 computer software copyrights. At
the 13th China (Shandong) Arts and Crafts Expo in 2021, "Xingtan Wooden Comb
Set" won the gold medal of Shandong Arts and Crafts Design Innovation
Competition. Since 2022, the company has produced 500,000 wooden combs, with
sales exceeding 30 million yuan (about 4 million U.S. dollars).
SOURCE CRI Online
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