PR97591

BERLIN, Sept. 1, 2022 /PRNewswire=KYODO JBN/ --

Journalists can access videos from the IFA via the IFA Global Broadcast Centre

The IFA in Berlin, the world's leading trade show for consumer electronics and

home appliances, is set to return to the capital in its full glory from 2 to 6

September 2022 for the first time after a two-year hiatus.

Global brands will be showcasing their latest products and innovations from the

fields of consumer electronics and home appliances.

Journalists from all four corners of the world will report on innovations,

trends and highlights. Smart household devices, in particular, will be taking

the spotlight. This is because modern living has shifted our values regarding

our own homes, with sovereignty over our time and quality of life increasingly

at the fore. For instance, our fridges can be opened via voice command and our

ovens can react to our personal preferences thanks to smart sensors.

Another on-trend topic is sustainability. This isn't just about low-CO2

manufacturing methods or materials that consume fewer resources: products also

need to be energy-saving and efficient. Of course, smart homes need

connectivity in order to work – and artificial intelligence and robotics

represent other key advancements that are on the way to revolutionising

day-to-day technology.

IFA NEXT has grown to become a successful innovation platform for start-ups,

where innovative companies and research institutions come together to present

their ideas for the markets of the future. Here, too, the focus is on topics

such as improving the environmental footprint of home appliances, whether

through interchangeable components or recyclability.

SHIFT mobility focuses on designing the mobility of the future. Scientists,

company representatives and start-ups discuss ground-breaking technologies,

business models and products, exploring innovation and sustainability as key

drivers of this transformation.

The trade show's media partner TVT.media provides journalists with extensive

video material for reporting on IFA 2022. The Global Broadcast Centre is home

to highlights from the trade show, alongside interviews with exhibitors and

sector experts.

http://www.ifa-gbc.com

- Picture and video is available via AP (http://apmultimedianewsroom.com/) -

Contact:

Michael Mueller-Jaeger

TVT.media GmbH

Tel.: + 49 - (0) 173 – 25 15 900

Email: mmj@tvtmedia.de

Source: TVT.media GmbH