PR97630

QINGDAO, China, Sept. 1, 2022 /PRNewswire=KYODO JBN/ --

Hisense has joined forces with FIFA, through its Football for Schools

programme, to help increase environmental awareness among children in South

Africa.

Football for Schools, a global programme to make football more accessible and

fun to children by incorporating football into education, was launched in South

Africa on 24 August at an event in Johannesburg.

In recent years, climate change has affected South Africa, which has affected

people's lives, and caused the loss of many green football pitches. In

response, FIFA has collaborated with Hisense around the South Africa launch,

hoping to bring the joy of football to children while helping build a greener

and environmentally friendly future for the next generation.

Hisense organized an educational workshop that included an interactive session

with children, coaches, and FIFA ambassadors. The customized session provided

children with more practical eco-friendly knowledge and tips through engaging

games. In a fun question and answer session, Hisense shared tips on saving the

disappearing pitches to raise children's environmental protection awareness and

inspire them to save more green pitches. The event ended with participants,

including children and FIFA Legend Yaya Touré, creating the environmental

painting "My Dream Pitch".

Hisense also donated high-tech devices to provide a more enjoyable educational

experience, such as Hisense's eye-friendly tablet, a Hisense 100-inch Laser TV,

and Interactive Digital Boards.

FIFA legend Portia Modise was present to support the Football for Schools

project.

"Raising awareness, particularly among children, is a key to tackling climate

change and environmental issues in the future," said Fatimata Sidibe, Director

of Football for Schools. "Football is an ideal way to do this, and this

initiative in South Africa, which combines enjoyment with education, is a clear

example of how football can play a role in improving society and empowering

children."

"At Hisense, we are committed to the concept of establishing a more sustainable

and better living environment for all through our initiatives and technology,"

said Wei Liu, General Manager of Hisense South Africa & Vice President of

Hisense Middle East & Africa. "Through this collaboration with FIFA and

Hisense, we successfully raised global environmental awareness and underlined

the impact of climate change on everyday life through fun activities that

engage kids together and create a greener future."

Over the years, Hisense has extensively focused on ESG sustainable development

concepts to build a better world. Through this cooperation with FIFA, Hisense

further enhanced children's well-being and society´s sustainable development.

Football for Schools (F4S), launched in 2019, is an ambitious programme that

aims to contribute to children's education, development, and empowerment

worldwide. It seeks to make football more accessible to boys and girls

worldwide by incorporating football activities into the education system in

partnership with relevant authorities.

SOURCE: Hisense

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