PR97776

BEIJING, Sept. 13, 2022 /PRNewswire=KYODO JBN/ --

Home to over 600 enterprises in the incense industry, the Putian Arts and

Crafts City has seen a total output value of over 6 billion yuan (about 865.2

million U.S. dollars), making Putian City in east China's Fujian Province one

of the largest global hubs for agarwood and sandalwood, which are major raw

materials for incense artworks and products.

Photo shows an incense performance at the 22th China International Fair for

Investment and Trade in Xiamen, east China's Fujian Province. [Photo provided

to Xinhua Silk Road] (PRNewsfoto/Xinhua Silk Road)

Based on its long-standing tradition of using and trading incense, the Licheng

Disrict in the city is pushing forwards transformation and upgrade of the arts

and crafts industry.

To this end, local enterprises are making great efforts in designing,

processing and marketing, to build the country's first online and offline

trading platform of the incense industry, Chinese incense culture showroom, and

Chinese incense production center. The enterprises are also working on

extending the incense industrial chain, making incense-related products better

integrate with tea, meditation, music, painting and cuisine.

As a supporting facility of Putian's arts and crafts base, an incense culture

industrial park is under construction. The industrial park is aimed to

integrate incense culture with new technologies, such as virtual reality (VR)

and artificial intelligence (AI), showcases and popularizes incense culture, by

designing "incense scenery" for tourists, holding exchanges events and

competitions, and staging incense-related art performances.

It will also coordinate with traditional industries in Putian, including gold

and jewellery industry and shoe industry, to form a synergy of industrial

chains.

See the original link: https://en.imsilkroad.com/p/329922.html

SOURCE: Xinhua Silk Road

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   Caption: Photo shows an incense performance at the 22th China International Fair for

Investment and Trade in Xiamen, east China's Fujian Province. [Photo provided

to Xinhua Silk Road]