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SINGAPORE, Sept. 16 2022 /PRNewswire=KYODO JBN/ --

-- Study from Kapronasia & ViewTrade Underscores the Need for Brokers to Better

Meet the Needs of Asian Investors

ViewTrade, the force that powers fintech, in collaboration with Kapronasia, the

leading Singapore-based fintech research and consulting firm, jointly published

a new study today, "The Empowerment of the Asian Retail Investor: Understanding

the Evolving Investment Behavior of Asian Retail Investors and How to Cater to

Them." The research was conducted by Kapronasia and commissioned by ViewTrade.

Logo - https://mma.prnewswire.com/media/1866020/ViewTrade_Logo.jpg

To download a copy of the new report, please visit:

https://viewtrade.com/asian-retail-investor-research/

"At ViewTrade, we work with the most forward-thinking brokers and fintech

innovators across Asia and support them in their efforts to constantly improve

the trading experience for their clients," said Mr. Andy Liao, Regional

Manager, Asia at ViewTrade. "We think the insights from this study can help our

clients and the overall industry continue to evolve and best serve investors

both today and tomorrow."

The research offers a deep dive into the current emerging trends and

competitive landscape for brokers across the region and shares advice on what

service and technology providers need to do to stay ahead. It also provides a

snapshot of today's Asian retail investors and reveals what they are looking

for when it comes to investing experiences.

"What is clear from our research is that digital transformation is bringing

about a profound shift in how retail investors across Asia expect to be

served," said Mr. Zennon Kapron, founder and director of Kapronasia. "If

brokerages across the region want to remain relevant, they have to invest in

digitalization and providing the user experiences customers have come to

expect."

Key Findings

    - While the main revenue generator for the majority of brokerages across

      the region is still the older investor segment, they cannot afford to

      take their eye off strategically important younger retail investors.

    - The stark lesson for brokerages across the region is digitalize or cease

      to exist. The switch by retail investors to online has been dramatic. The

      switch to mobile has been more dramatic still. (For example, ViewTrade's

      partner Sinopac is now seeing 95% of their clients using mobile.)

    - Customer-centricity has become the name of the game. Rapidly changing

      customer preferences require agility to respond quickly. Brokerages have

      to become adept at providing that customer journey.

"The technology and the customer experience are really changing, and this is

something which is very important because if you look at everything that is

available in the market today, the emphasis really is on that client journey.

And making sure that it is a seamless client journey, and that it scales," said

Mr. Alexander Thorhauge, Head of Retail Business at Maybank Securities, one of

ViewTrade's clients who was quoted in the study.

About ViewTrade

ViewTrade is the force that powers fintech and cross-border investing for

financial services firms throughout the world. We provide the technology,

support and brokerage services that business innovators need to quickly launch

or enhance a retail investing experience. Over the past 20+ years, our approach

has helped 300+ firms – from technology startups to large banks, brokers and

advisors – create the differentiating investment experiences their customers

demand. With clients in over 20 countries and a team that brings decades of

experience and understanding of brokerage technology and services, we help our

business clients deliver the investment access and financial solutions they

require.

For more information, visit https://viewtrade.com/, and follow the company on

LinkedIn.

Media Contact

Alex Shafer

viewtradepr@jconnelly.com

973-934-5100

SOURCE  ViewTrade