Patagonia chooses Naia(TM) Renew ES for its low-impact line of work tees
PR97829
KINGSPORT, Tenn., Sept. 15, 2022 /PRNewswire=KYODO JBN/ --
--Eastman's enhanced-sustainability fiber will be used in a limited run of
shirts for the outdoor apparel retailer
Eastman, maker of Naia(TM) Renew sustainable fibers and yarns, announces that
it has collaborated with Patagonia(R) to offer a limited run of T-shirts made
with Naia(TM) Renew ES -- Eastman's latest fiber offering made with increased
recycled content -- for the outdoor apparel retailer's Workwear line.
Photo - https://mma.prnewswire.com/media/1898002/Photo_by_Tim_Davis.jpg
Logo - https://mma.prnewswire.com/media/813072/Naia_1_Logo.jpg
Named for its enhanced sustainability, Naia(TM) Renew ES is made with 60%
recycled content. Unlike other cellulose-based yarns and fibers, this option
requires fewer virgin materials to make an environmentally friendly product.
Naia(TM) Renew ES is made from a combination of molecularly recycled waste
material (40%), recycled cellulose (20%) and renewable wood pulp (40%).
The 20% recycled cellulose comes from waste materials, textiles waste and
non-forest-derived cellulose waste. This innovation is made possible through
Eastman's continuous efforts to collaborate with eco-conscious partners
throughout the value chain. For example, the Naia(TM) team has partnered with
GP Cellulose (
), a pulp supplier with a focus on sustainability, to integrate renewable
forest fibers and non-forest fiber solutions into its feedstock.
The remaining 40% recycled content* comes from Eastman's cutting-edge molecular
recycling technology that breaks down hard-to-recycle waste materials like
plastic packaging and old carpet into fundamental building blocks to produce
the acetic acid used to make cellulose acetate yarn and fiber. This process not
only produces fewer greenhouse gas emissions but also diverts waste materials
from landfills, incinerators and other undesirable end-of-life destinations,
finding new value for pre- and postconsumer waste that is not suitable for
recycling by traditional means.
"Patagonia has always been a company that chooses its fibers carefully and
responsibly," said Ruth Farrell, Eastman textiles general manager. "The
collaboration we've enjoyed with Patagonia has been instrumental in developing
materials that appeal to its customers -- environmentally conscientious people
who work and play hard. Patagonia customers want garments that reflect who they
are and what they care about without compromise on comfort and quality."
Patagonia's Workwear line is a Fair Trade line of apparel made for people who
work hard daily to make the planet a better place to live, perform and produce.
It features durable, low-impact fibers with a lower carbon footprint. Learn
more at www.patagonia.com/workwear .
Naia(TM) fibers and yarns are responsibly sourced from sustainably managed pine
and eucalyptus forests. Eastman has aligned its entire forestry supply chain
with Forest Stewardship Council(R) (FSC(R)) sourcing standards, including
controlled wood procedures. Eastman holds FSC(R) (C140711) and PEFC(TM) Chain
of Custody certifications, and all its suppliers hold internationally
recognized forestry certifications as well. Furthermore, Eastman has partnered
with Canopy to demonstrate its ongoing commitment to sustainable forestry
management.
"Now more than ever, people want to know how and where our clothes are made,
paying particular attention to what they're made from," Farrell said. "Naia(TM)
Renew ES is our answer to the overconsumption of raw materials, a growing
plastic waste problem, and rising greenhouse gases caused by deforestation.
It's a future-focused fiber made with the next generations in mind -- one that
doesn't compromise on the quality of the garment or the health of our planet."
For more information on eco-conscious Naia(TM) and Eastman's Naia(TM)
sustainability goals, visit https://naia.eastman.com/sustainability.
*Mass balance approach
About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces
a broad range of products found in items people use every day. With the purpose
of enhancing the quality of life in a material way, Eastman works with
customers to deliver innovative products and solutions while maintaining a
commitment to safety and sustainability. The company's innovation-driven growth
model takes advantage of world-class technology platforms, deep customer
engagement, and differentiated application development to grow its leading
positions in attractive end markets such as transportation, building and
construction, and consumables. As a globally inclusive and diverse company,
Eastman employs approximately 14,000 people around the world and serves
customers in more than 100 countries. The company had 2021 revenues of
approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA.
For more information, visit eastman.com.
Media contact:
Tombras
Jacob Teetzmann
jteetzmann@tombras.com
+1 423.494.3673
SOURCE: Eastman
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