Patagonia chooses Naia(TM) Renew ES for its low-impact line of work tees

Eastman

PR97829

 

KINGSPORT, Tenn., Sept. 15, 2022 /PRNewswire=KYODO JBN/ --

 

--Eastman's enhanced-sustainability fiber will be used in a limited run of

shirts for the outdoor apparel retailer

 

Eastman, maker of Naia(TM) Renew sustainable fibers and yarns, announces that

it has collaborated with Patagonia(R) to offer a limited run of T-shirts made

with Naia(TM) Renew ES -- Eastman's latest fiber offering made with increased

recycled content -- for the outdoor apparel retailer's Workwear line.

 

Photo - https://mma.prnewswire.com/media/1898002/Photo_by_Tim_Davis.jpg

Logo - https://mma.prnewswire.com/media/813072/Naia_1_Logo.jpg

 

Named for its enhanced sustainability, Naia(TM) Renew ES is made with 60%

recycled content. Unlike other cellulose-based yarns and fibers, this option

requires fewer virgin materials to make an environmentally friendly product.

Naia(TM) Renew ES is made from a combination of molecularly recycled waste

material (40%), recycled cellulose (20%) and renewable wood pulp (40%).

 

The 20% recycled cellulose comes from waste materials, textiles waste and

non-forest-derived cellulose waste. This innovation is made possible through

Eastman's continuous efforts to collaborate with eco-conscious partners

throughout the value chain. For example, the Naia(TM) team has partnered with

GP Cellulose (

https://c212.net/c/link/?t=0&l=en&o=3647307-1&h=1675596343&u=https%3A%2F%2Fwww.gppackaging.com%2FCellulose%2F&a=GP+Cellulose

), a pulp supplier with a focus on sustainability, to integrate renewable

forest fibers and non-forest fiber solutions into its feedstock.

 

The remaining 40% recycled content* comes from Eastman's cutting-edge molecular

recycling technology that breaks down hard-to-recycle waste materials like

plastic packaging and old carpet into fundamental building blocks to produce

the acetic acid used to make cellulose acetate yarn and fiber. This process not

only produces fewer greenhouse gas emissions but also diverts waste materials

from landfills, incinerators and other undesirable end-of-life destinations,

finding new value for pre- and postconsumer waste that is not suitable for

recycling by traditional means.

 

"Patagonia has always been a company that chooses its fibers carefully and

responsibly," said Ruth Farrell, Eastman textiles general manager. "The

collaboration we've enjoyed with Patagonia has been instrumental in developing

materials that appeal to its customers -- environmentally conscientious people

who work and play hard. Patagonia customers want garments that reflect who they

are and what they care about without compromise on comfort and quality."

 

Patagonia's Workwear line is a Fair Trade line of apparel made for people who

work hard daily to make the planet a better place to live, perform and produce.

It features durable, low-impact fibers with a lower carbon footprint. Learn

more at www.patagonia.com/workwear .

 

Naia(TM) fibers and yarns are responsibly sourced from sustainably managed pine

and eucalyptus forests. Eastman has aligned its entire forestry supply chain

with Forest Stewardship Council(R) (FSC(R)) sourcing standards, including

controlled wood procedures. Eastman holds FSC(R) (C140711) and PEFC(TM) Chain

of Custody certifications, and all its suppliers hold internationally

recognized forestry certifications as well. Furthermore, Eastman has partnered

with Canopy to demonstrate its ongoing commitment to sustainable forestry

management.

 

"Now more than ever, people want to know how and where our clothes are made,

paying particular attention to what they're made from," Farrell said. "Naia(TM)

Renew ES is our answer to the overconsumption of raw materials, a growing

plastic waste problem, and rising greenhouse gases caused by deforestation.

It's a future-focused fiber made with the next generations in mind -- one that

doesn't compromise on the quality of the garment or the health of our planet."

 

For more information on eco-conscious Naia(TM) and Eastman's Naia(TM)

sustainability goals, visit https://naia.eastman.com/sustainability.

 

*Mass balance approach

 

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces

a broad range of products found in items people use every day. With the purpose

of enhancing the quality of life in a material way, Eastman works with

customers to deliver innovative products and solutions while maintaining a

commitment to safety and sustainability. The company's innovation-driven growth

model takes advantage of world-class technology platforms, deep customer

engagement, and differentiated application development to grow its leading

positions in attractive end markets such as transportation, building and

construction, and consumables. As a globally inclusive and diverse company,

Eastman employs approximately 14,000 people around the world and serves

customers in more than 100 countries. The company had 2021 revenues of

approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA.

For more information, visit eastman.com.

 

Media contact:

Tombras

Jacob Teetzmann

jteetzmann@tombras.com

+1 423.494.3673

 

SOURCE: Eastman

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