PR98003

TOKYO, Sept. 23, 2022 /PRNewswire=KYODO JBN/ --

The activities in the year II of the EcceAsia project, a program of promotion

and information on the quality of European olive production, carried out with

the contribution of the European Union, Unaprol - Consorzio Olivicolo Italiano

and CAP - Confederacao dos Agricultores de Portugal, continue unabated.

After a long-integrated communication activity, designed to increase knowledge

about European Extra Virgin Olive Oil and EU quality certifications, it's time

to confront Japanese consumers again.

In fact, the first cycle of 182 promotional days in restaurants took place

during the summer, aimed at increasing awareness among the final consumer of

the unique qualities of European Extra Virgin Olive Oil and EU quality

certifications. The days involved several restaurants in Tokyo and Kanagawa

from June 16 to July 3, and will see an increase of a further 77 days in

October 2022.

On the other hand, the promotional days in the points of sale began on 9

September and will continue unabated until 21 October, for a total of 315 days.

The attention dedicated to sector operators is also very important. In fact, in

these days they are enjoying intense training moments with qualified personnel

in charge of the purpose. Exclusive online training moments will be destined to

them between September and October.

Source: EcceAsia