PR98205

HOHHOT, China, Oct. 10, 2022 /PRNewswire=KYODO JBN/ --

On October 11, to commemorate the International Day of the Girl (IDG), Yili

Group, its Cute Star brand and the "Yili Ark" Project, join hands with Western

China Human Resources Development Foundation and China Foundation for Rural

Development to launch the "Let there be love for every girl" personal safety

education initiative. The "Yili Ark" project has now ventured abroad for the

first time.

https://mma.prnewswire.com/media/1917091/1.mp4

The initiative seeks to raise security awareness and create a safer growing

environment for girls. It has been rolled out at several schools at home and

abroad, including campuses in China, Myanmar, Indonesia and Thailand, and will

soon be promoted to over 500 "Yili Safe Campus" around China.

IDG was declared by the United Nations General Assembly in 2011 to address the

challenges girls face and to promote empowerment and the fulfilment of their

rights. Girls are at a disadvantage due to a lack of equal opportunities and

access to resources and are more vulnerable to social problems. Relevant

prevention and response schemes are urgently required given the recurrent

incidences of violence against children.

As a response, Yili designed an engaging and simple "NONO" Radio Calisthenics

which combines morning exercises with chants on body safety practices. The

"NONO" mosquito patch is properly illustrated to highlight which body parts

should not be touched.

The Tai Chen Primary School in Hebei Province, China, one of "Yili Safe

Campus", is a pilot site where Yili collaborated with the local education

bureau and sports bureau to introduce the "NONO" Radio Calisthenics. Teacher

Liang Weibing stated that the exercise is valuable since it helps children

build up safety awareness and foster self-defense skills.

The "NONO" Radio Calisthenics was later translated into several languages for

students in Myanmar, Indonesia and Thailand. Yili collaborates with the China

Foundation for Rural Development to teach "NONO" Radio Calisthenics to local

girl students in Myanmar. Ms Moe Myint Nwe, the headmistress of the No. 18

Basic Education Primary School in Yangon, acknowledged positive student

comments. In addition, the company gifted 48,000 cartons of pure milk to 10

schools in Hlaingthaya, Yangon.

The headmaster of the No. 9 primary school in central Jakarta, Indonesia, said,

"We appreciate Yili's efforts to teach children how to protect and love

themselves and Joyday ice cream in celebration of the International Day of the

Girl." Yili's brand Cremo visited Wat Suwan Chindaram school at Pathum Thani to

introduce the "NONO" Radio Calisthenics to the children and share delicious ice

cream with them.

Yili has been committed to assisting with the development of non-profit

education. Since 2012, Yili's children's safety project "Yili Ark" has been

introduced to over 500 schools in China, providing safety training workshops,

including earthquake response, personal safety, and drowning prevention. Yili

will continue to promote activities dedicated to personal safety education for

girls and invest more resources in non-profit programs for civic education and

school education, contributing to a brighter future for children.

About "Yili Ark":

"Yili Ark" is an education charity project that supports children's growth and

safety, co-sponsored by Yili and the Western China Human Resources Development

Foundation. Since it was launched in 2012, "Yili Ark" has delivered over 70

children's safety training courses to 300,000 children, together with their

teachers and parents. These courses cover nearly 20 subjects, such as

preventing abduction, getting lost, earthquake and fire response, drowning and

violence, and traffic and everyday safety.

SOURCE:  Yili Group

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=431185

   Caption: Yili Launches Personal Safety Education Initiative for Girls to Celebrate

International Day of the Girl Child

   Link: http://asianetnews.net/view-attachment?attach-id=431186

   Caption: Yili Launches Personal Safety Education Initiative for Girls to Celebrate

International Day of the Girl Child