PR98419

MACAU, Oct. 21, 2022 /PRNewswire=KYODO JBN/ --

- The STPB continues to expand its engagement with the GBA and the

international community at large to provide tourists with more diverse

experiences and multi-destination travel itineraries featuring the Sanya

Economic Circle

On Oct. 21, the Sanya Tourism Promotion Board ("STPB") held a promotional event

in Macao SAR, showcasing the various attractions of Sanya and promoting its

appeal as a global premium travel destination.

This is the first year that the STPB has organized such an event outside of the

Chinese mainland. Albert Yip, director general of the STPB, said that the board

has been working to promote the appeal of Sanya as an international travel

destination through such promotional events. This event in Macao is part of the

STPB's endeavors to enhance exchanges and collaboration in the tourism sector

between the Guangdong-Hong Kong-Macao Greater Bay Area (the Greater Bay Area,

the GBA) and the Hainan Free Trade Port (Hainan FTP).

Macao has long been a major source of inbound tourists to Sanya. According to

STPB data, Sanya's hotels received 19.13 percent more Macao guests in August

than in 2021. Looking at the demographics, the majority of Macao tourists

visiting Sanya are either middle-aged or young, with sightseeing and leisure

shopping being the most popular activities.

The STPB also promoted Sanya tourist attractions in response to the specific

preferences of Macao tourists. A number of travel-related companies and service

providers from the Sanya Economic Circle participated in the event, showcasing

a variety of tourist attractions and services that Sanya has to offer to the

people of Macao, covering sectors ranging from hotels and transportation to

performing arts, wellness and leisure as well as customized travel. The Sanya

Economic Circle, including Sanya and four nearby counties and cities -

Lingshui, Baoting, Ledong, and Wuzhishan City - intends to pioneer a new

economic growth model to boost inward tourism to Sanya and open up the

multi-destination travel opportunities in the region.

Positioning Sanya as an open and diverse international destination, the STPB

has been working to extend more possibilities to Sanya, leveraging the

potential of the GBA and Hainan FTP deepening collaboration for growth. During

the second Hainan Expo in July, three debut shows from Hong Kong boutiques and

pioneering designer brands were featured at the Sanya Day event. The

collaboration with the Hong Kong designers underlined Sanya's commitment to

expanding mutual engagement with the GBA and the international community at

large to provide tourists with more diverse experiences.

From a global perspective, the STPB has also been dedicated to the

international market. Since being established in 2020, the STPB has continually

diversified Sanya's tourism offerings and promoted the uniqueness of the city

to the world. More than a modern and international city, Sanya also enjoys

unique advantages for sustainable tourism thanks to its stunning scenery and

wealth of natural resources.

The STPB recently started a campaign inviting bloggers from different countries

to Sanya and encouraging them to discover the destination's unique and vibrant

possibilities of food, culture, and more. One of the bloggers shared the beauty

of the mountain trails and the cool fun of rafting in Wuzhishan with their

global audience. Through her live streaming, the pristine vegetation, the

lakes, and the diverse culture of the indigenous Li and Miao cultures were

presented, unveiling Sanya's other side beyond its sunshine, beaches, and

luxury hotels.

Source: Sanya Tourism Promotion Board

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