Adyen powers the future of financial services by launching embedded financial products
PR98425
AMSTERDAM, Oct. 24, 2022 /PRNewswire=KYODO JBN/ --
--The product suite enables a potential revenue uplift of up to 70% for
platforms and marketplaces
Adyen (AMS: ADYEN), the global financial technology platform of choice for
leading businesses, has broadened its offering by taking live two new embedded
financial products - Capital and Accounts - which are now available to platform
and marketplace businesses in the US and Europe via Adyen's single integration.
Research conducted in partnership with Boston Consulting Group finds that 64%
of small and medium-sized businesses (SMBs) are interested in financial
services embedded within a platform. To capitalize on this banking-as-a-service
opportunity, Adyen has developed an innovative suite of financial products
comprising cash advances, business bank accounts, and card issuing. Together
with embedded payments, these power the future of financial services by
enabling platforms to deliver superior financial experiences to their SMB
users.
Logo - https://mma.prnewswire.com/media/1490851/Logo__Adyen_green_RGB_Logo.jpg
"Platforms are at the center of a transforming financial services industry -
and Adyen is primed to further drive this revolution," said Adyen's co-founder
and CEO, Pieter van der Does. "Embedded finance is a logical next step
following our embedded payments offering. By historically investing in our
banking licenses and industry-leading technology, we have positioned ourselves
as the sole provider offering a full embedded financial product suite via a
single integration. From this vantage, we are excited to seize the opportunity
that banking-as-a-service brings."
Traditional financial services are stifled by legacy systems, reactive
approaches, slow approvals, and lack of vertical knowledge. These factors have
long resulted in the under-serving of SMBs, and lead to 65% of platform users
willing to switch financial services providers in favor of solutions better
integrated into their business processes. With Adyen's single integration,
platforms can meet this growing user demand by embedding financial services to
consolidate SMBs business and financial operations under one roof.
Adyen's embedded financial product suite offers a modular solution that brings
unparalleled control and customization options for platform business. With 94%
of SMBs interested in cash advance solutions stating they would benefit from
their loans being pre-approved, Capital enables platforms to proactively offer
business financing based on historic payments data. With 72% of SMBs valuing an
integrated bank account experience, Adyen's Accounts product allows users to
run their finances where they do business and get instant access to funds.
Going hand-in-hand with Capital and Accounts, Issuing completes the offering by
enabling users to easily spend their funds on platform-branded payment cards.
By adopting the suite, platforms can round out their offering and unlock the
capabilities of an end-to-end financial ecosystem.
Learn more about Adyen's new embedded financial products - Capital(
) and Accounts(
)
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading
companies. By providing end-to-end payments capabilities, data-driven insights,
and financial products in a single global solution, Adyen helps businesses
achieve their ambitions faster. With offices around the world, Adyen works with
the likes of Facebook, Uber, H&M, eBay, and Microsoft. Adyen continuously
improves and expands its product offering as part of its ordinary course of
business. New products and features are announced via press releases and
product updates on the company's website.
Adyen's investment into its embedded finance suite and the percentages
mentioned in this press release are backed by industry research conducted in
partnership with Boston Consulting Group. Learn more about their findings here(
).
SOURCE: Adyen Inc.
CONTACT: kayla.laduke@adyen.com
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