PR98634

LONDON, Nov. 8, 2022 /PRNewswire=KYODO JBN/ --

Omdia's latest Display long-term demand forecast tracker [

https://omdia.tech.informa.com/OM026780/Display-Long-Term-Demand-Forecast-Tracker--2Q22-Pivot

] indicates that area demand for displays in 2023 will grow by 6.2%

year-on-year (YoY). With softened inflation and slowing interest rate hikes,

plummeting demand has bottomed out, thereby making way for a rebound to

normalization in demand by the second half of 2023.

Info -

https://mma.prnewswire.com/media/1938246/Flat_panel_display_area_demand_forecast_Infographic.jpg

Display demand in 2022 was expected to fall below the normal level and escape

the impact of COVID19. Along with global inflation, supply chain disruption and

the energy crisis due to increasing raw material costs there has been a steeper

fall in demand which has resulted in a 6.9% decrease YoY. All in all, 2022 will

be the first year in the history of flat panel display in which area demand

records negative growth.

Yet, according to Ricky Park, Senior Principal Analyst [

https://omdia.tech.informa.com/authors/ricky-park ] in Omdia's Display research

practice [ https://omdia.tech.informa.com/topic-pages/displays ], if there are

signs that global inflation has slowed and the economy is bottoming out, "panel

prices and retail prices that have fallen for more than a year can stimulate

consumer sentiment, especially the recovery speed of demand for ultra-large

sized TVs, which have seen a sharp decline in prices. This will lead to a fast

recovery in area demand."

Major panel makers are mass-producing various TV size products over 70 inches

to preoccupy the extra-large sized TV market and are maximizing production cost

reduction by optimizing process efficiency. It is expected that OLED TV will

increase its market share by improving image quality and reducing price. The

over-70-inch TV market is expected to grow by more than 15% from 18 million

units in 2022 to 21 million units in 2023. In terms of area, it is expected to

exceed 20% of the total TV display market in 2023 for the first time. TV

display takes around 80% area shipment of total flat panel display, TV display

demand recovery influence total flat display area demand forecast.

However, despite panel makers' unprecedented efforts to lower fab utilization

rates, set makers' inventory levels have not yet normalized. This is expected

to remain a burden on the panel demand market in the first half of 2023.

ABOUT OMDIA

Omdia, part of Informa Tech, is a technology research and advisory group. Our

deep knowledge of tech markets combined with our actionable insights empower

organizations to make smart growth decisions.

Fasiha Khan / T: +44 7503 666806 / E: Fasiha.khan@informa.com / W: www.omdia.com

SOURCE  Omdia