PR98722

BEIJING, Nov. 9, 2022 /PRNewswire=KYODO JBN/ --

China's leading liquor maker Wuliangye actively participated in the 5th China

International Import Expo (CIIE), which kicked off last week in China's

economic hub Shanghai.

As a "core supporting enterprise" and a "diamond member" of the Hongqiao

International Economic Forum, Wuliangye has deeply involved in the this year's

expo, which aims to share new opportunities for international cooperation and

inject strong impetus into promoting the building of an open world economy and

the promotion of the inclusive and sustainable global development.

At this year's CIIE, Wuliangye upgraded its exhibition area to set up the

Wuliangye Culture Experience Center, which became one of the most-watched

exhibition areas of the expo.

It is understood that the Wuliangye Cultural Experience Center, featuring

Chinese elements such as plum and bamboo, Chinese painting and calligraphy,

shows the advantages of Wuliangye's unique ecological environment, high-end and

scarce ancient cellars, and traditional brewing technologies in a

three-dimensional manner so as to showcase the profound liquor culture and

unique intangible cultural heritage to global customers, and let the world

understand the innovative development concept and sustainable development path

of China's leading liquor enterprises.

During the event, domestic and foreign customers spoke highly of the taste of

Wuliangye's liquor and the profound culture of Chinese baijiu after they walked

into the Wuliangye Culture Experience Center to learn about Wuliangye's various

liquor products, including core liquor products, personalized products,

high-end cultural collection products, etc.

Perfectly combined with the design elements of the CIIE, Wuliangye also

launched its commemorative liquor and the creative and culture products at the

5th CIIE, which attracted widespread attention during the expo.

It is learned that Wuliangye has participated in the CIIE for five consecutive

years and become an indispensable "liquor power" of the expo.

The fifth CIIE runs from Nov. 5 to 10 in Shanghai. As the world's first

import-themed national-level expo, it has been held in the eastern Chinese

metropolis annually since 2018.

See the original link: https://en.imsilkroad.com/p/330992.html

SOURCE:  Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=433460

   Caption: Photo shows the Wuliangye Cultural Experience Center at the 5th China

International Import Expo (CIIE), which runs from Nov. 5 to 10 in east China's

Shanghai Municipality.