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GOTHENBURG, Sweden, Nov. 10, 2022 /PRNewswire=KYODO JBN/ --

- What if cities could be designed to be… y'know, better? Here's how Europeans

want to transform their cities

The cities of the 21st century have adapted to cars just as much as they have

to humans. But a new international survey by Ipsos for the mobility brand Lynk

& Co shows that the common wish amongst Europeans is to use vehicles more

efficiently and free up urban space for more greenery. With the average car in

use only 4% of the time, Lynk & Co is challenging the industry to take a new

approach to disruptive mobility.

The current landscape? A lot of parking lots

Stockholm, for instance, is covered by 550,000m2 worth of permanent parking

space. That is more than 77 football fields. Lynk & Co wants to disrupt the car

industry and challenge the idea that cars are possessions rather than a shared

mode of transportation. Their flexible month-to-month membership model means

you only have a car when you actually need it, and you can seamlessly share it

with others. With fewer cars, cities could be built for humans and not cars.

Citizens could enjoy greener, more vibrant, and inspiring urban environments.

A new survey with over 8,000 respondents in eight European capitals; London,

Paris, Berlin, Rome, Madrid, Amsterdam, Stockholm, and Brussels was conducted

by Ipsos for Lynk & Co. With the report "Cities Reimagined by Lynk & Co," the

mobility company set out to learn how Europeans enjoy their cities today and

how they would like to shape their cities for tomorrow. Turns out, the views

differ.

Young Europeans are at the forefront

In Rome, 70 percent of all respondents answered that traffic is a huge hassle,

while in Stockholm 44 percent recognize how beautiful their city is while

traveling in it. In Madrid, 26 percent consider their daily commute the peak of

their day, and Londoners are the most likely to have a nice and polite

experience with their fellow commuters (19 percent).

The attitude towards car-sharing is similar throughout the eight markets but

varies when it comes to the respondents' age. Here, the younger generation.

Amongst respondents aged 25-34 years, 66 percent feel positively towards car

sharing. In contrast, only 35 percent of respondents aged 55-65 years felt the

same.

"With cars parked 96 percent of the time, our cities have a lot of unused

potential. I feel motivated by the results of the survey, and I'm excited that

the people of Europe agree with our mission of more accessible, open, and green

cities. It's time to reclaim our human space." – Alain Visser, CEO at Lynk & Co

Fewer parking spaces, more living spaces

The most common wish across the eight cities is to replace parking spaces with

more greenery (57 percent), followed by places to rest (32 percent), and wider

sidewalks (28 percent). But there are a few more surprising findings. Brussels,

which is one of the least green cities in this survey, is the least keen to

introduce more greenery into their city. Londoners are the most art-hungry

citizens and are most likely to vote for more public art, street art, and

graffiti to replace parking. Perhaps unsurprisingly, the people of Amsterdam

want wider bicycle lanes.

The data has shown: better cities aren't just a distant dream, they're

possible. Lynk & Co is leading a revolution in attitudes towards car ownership.

By re-imagining cars to be flexible, shareable, and adapted to modern life, we

create space in our cities for people.

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Source: Lynk & Co