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BEIJING, Jan. 4, 2023 /PRNewswire=KYODO JBN/ --

The ongoing 18th China(Shenzhen) International Industries Fair, which showcased

achievements of the digitalization strategy for cultural industry, has

attracted a number of high-tech enterprises in the fields of 5G, big data,

cloud computing, and artificial intelligence to participate in.

The 14th Five-Year Plan for Cultural Development, released in 2022, proposes

that China will strengthen its innovation drive, and promote the upgrading of

its industrial base and the modernization of its industrial chain in the next

five years.

In fact, digitalization has become a catalyst for China's cultural industry,

and a large number of cultural resources have been revitalized with the

empowerment of digital technology.

For example, Chinese internet giant Tencent and Dunhuang Academy are working

together to digitize the cultural relics in the Dunhuang caves. Liu Xiaolan,

Tencent's project leader, said that digital technology will move Dunhuang

cultural relics online, and people can feel the cultural charm of thousands of

years in the digital caves.

Besides, virtual reality (VR) technology is playing an increasing role in the

digitalization of the cultural industry. SenseTime, an artificial intelligence

unicorn company, has moved Hangzhou West Lake to the AR world, visitors only

need to scan the real scene with their mobile phones to open the AR navigation

guide mode and experience immersive real scene navigation and virtual and real

fusion navigation.

Shenzhen's cultural industry has maintained a rapid development momentum in the

past ten years, with an average annual growth rate of more than 15 percent.

Creative design, animation games, digital culture and other industries have

showed strong competitiveness, and more than 25 percent of cultural enterprises

above the scale have the qualification of national high-tech enterprises.

According to the Ministry of Culture and Tourism, digital technologies such as

5G, big data, AR/VR, artificial intelligence, and ultra-high definition have

been widely used in the cultural industry, new formats such as cloud

exhibitions, online broadcasts, digital art, and immersive experiences have

developed rapidly, and a number of digital cultural boutiques with distinctive

Chinese cultural characteristics have continued to emerge.

Yuan Yuan, associate researcher of Shenzhen Research Center of Culture, Sports,

Tourism, Radio & Television, said that more excellent culture will gain

long-term vitality in the digital world.

See the original link: https://en.imsilkroad.com/p/332033.html

Source Xinhua Silk Road

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   Link: http://asianetnews.net/view-attachment?attach-id=436823

   Caption: Photo provided to Xinhua shows visitor experiencing AI technology during the

18th China(Shenzhen) International Industries Fair