PR99508

DENVER and TOKYO, Jan. 30, 2023 /PRNewswire=KYODO JBN/ --

- New design hub in Harajuku district will drive innovative product design and

support expanded business growth across Asia-Pacific and beyond

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel,

footwear and accessories, today announced the launch of the Tokyo Design

Collective (TDC) and new regional office in Tokyo's Harajuku district,

internationally recognized as a center of Japanese youth culture and fashion.

The office will be the new home for VF's Dickies(R), Timberland(R), and Vans(R)

brands in Japan, as well as the newly created TDC team. The mission of the TDC

is to reinforce VF's commitment to infusing aspirational Japanese product

design and craftsmanship into its iconic global brands.  

"Our TDC and brand teams in Japan are incredibly excited about our new home in

the heart of Harajuku and the role it will play to drive a global brand halo

through what we call our 'Japan for Japan for the rest of the world'

strategy,'" said Mitch Whitaker, President of North Asia and Tokyo Design

Collective. "We will use this new center to inspire new design concepts that

not only connect with the Japanese consumer but will translate and gain

traction in other global markets as well."

The TDC will leverage the expertise of an in-house design team in addition to a

network of freelance designers, artists, and Japanese brands to develop and

promote new expressions of Japanese fashion. It will also serve as a global

incubator for talent and inspiration through a "Design in Residence" program

that will welcome designers from across VF's global brands to live, work, and

co-create together in this internationally recognized hub for Japanese

streetwear culture.  

The TDC's fully resourced design studio is already engaged in several new

projects across VF's brand portfolio, many of which will launch later this year.

"The launch of the new Tokyo Design Collective represents an exciting new

chapter in the global expansion of the Dickies brand," said Lance Meller,

Global Brand President of Dickies. "We look forward to taking advantage of the

incredible design talent and commitment to Japanese craftsmanship these teams

will enable, as well as the valuable consumer insights we can capture in this

trend-setting market to accelerate growth in Japan and markets around the

world."  

For accompanying images, please visit:

https://vfc.filecamp.com/s/o/eVExi16TggBEcm5D

About VF Corporation

Founded in 1899, VF Corporation is one of the world's largest apparel, footwear

and accessories companies connecting people to the lifestyles, activities and

experiences they cherish most through a family of iconic outdoor, active and

workwear brands including Vans(R), The North Face(R), Timberland(R) and

Dickies(R). Our purpose is to power movements of sustainable and active

lifestyles for the betterment of people and our planet. We connect this purpose

with a relentless drive to succeed to create value for all stakeholders and use

our company as a force for good. For more information, please visit vfc.com.

SOURCE: VF Corporation