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TAIPEI, March 27, 2023 /PRNewswire=KYODO JBN/ --

Taiwan hosted the first-round games of the 2023 World Baseball Classic (WBC)

following a decade-long gap. In this world-famous sporting event, the brilliant

cheerleading team and unique cheering style of the host country's Chinese

Taipei team in the Group A preliminaries also became the focus of international

attention. "Taiwan Excellence", which is a symbol of Taiwan's high-quality

innovative products, was also honored to participate in this grand sporting

event. It is even more unprecedented to cooperate with Taiwan's "Cheer Girls"

in order to bring greater excitement to every game.

Video: https://mma.prnewswire.com/media/2039764/WBC_____20230323_1.mp4

Group A was electrified by the loud and relentlessly enthusiastic crowds at

Intercontinental Stadium, particularly in games featuring Chinese Taipei. The

key to their boundless energy was a squad of 21 cheerleaders, the "Cheer

Girls", that led the crowd in cheers and songs, constantly encouraging the mass

of fans to stay engaged in the game.

"Taiwan Excellence", with its emphasis on the perpetual pursuit of innovation,

launched an unprecedented collaboration in the 2023 WBC with the "Classic

Girls". As the official cheerleaders of the Chinese Taipei baseball team, the

"Classic Girls" personified Taiwan's one-of-a-kind baseball culture whilst also

working with Taiwan Excellence to introduce the outstanding features of

Taiwanese products, cities and culture to the world.

In addition, boosted by the positive momentum of Taiwanese industries, "Taiwan

Excellence" provided the players with training and fitness equipment,

electronic and audiovisual devices for relaxation following intense games as

well as  personal hygiene and stress relief products. Throughout the 2023 WBC

Pool A games, players and guests from all corners of the world were given the

chance to get acquainted with and experience innovative Taiwanese products at

daily events in the stadium, at their accommodation and other venues.

The "Taiwan Excellence Awards" are yearly awards held by the Bureau of Foreign

Trade, the Ministry of Economic Affairs (MOEA) and presented by the Taiwan

External Trade Development Council (TAITRA). With over three decades of

history, winners of the "Taiwan Excellence Award" each year produce the best

and most innovative products from Taiwan. They are chosen, by industry

professionals, from numerous entrants following a rigorous selection process

based on R&D, design, quality and marketing. The "Taiwan Excellence Award" is

the most prestigious award in Taiwanese industry as the symbol epitomizes the

value and prestige of Taiwanese brands.

CONTACT: Brian Lee, brianlee@taitra.org.tw

Source: Taitra