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CHENGDU, China, Jan. 3, 2024 /Xinhua-AsiaNet/--

On the evening of January 1st, amid the footfalls of the New Year, a dream-like

welcoming performance was showcased on Jiaozi Avenue in Chengdu Hi-tech Zone,

signifying the official opening of the Metaverse District on Jiaozi Avenue with

the full integration of digital technology and consumption scenarios.

Commencing at 8 o'clock on that evening, the Tianfu Twin Towers, organizers

coordinated lights from the building complexes on both sides of Jiaozi Ring and

Jiaozi Avenue to stage a 360 degrees immersive and integrated

sound-photoelectric themed light show. A total of over 400 New Year wishes from

Chengdu citizens were scrolled in turn on the Twin Towers this year, exhibiting

the citizens' aspirations of striving and taking great strides towards the

future.

It is worth highlighting that the virtual human "Nishang" developed by a local

digital technology company in Chengdu Hi-tech Zone also made its debut at this

event. Synchronized with the real scene of the on-site light show, and using

the "Yuanyou" app, citizens and tourists enjoyed the graceful dancing of

"Nishang" under the Twin Towers and the wonderful singing performance through

their mobile screens. Captivated by the impressive festival atmosphere, many

participants were seen dancing to the rhythm of music. Citizen Mr. Zhang said:

"The aesthetically pleasing light show and the technology-driven virtual human

performance have complemented the festive atmosphere with a sci-fi experience."

In addition to the wonderful performances brought by the virtual human

"Nishang" citizens and tourists on Jiaozi Avenue can see the locality's AR

street view in by using the "Yuanyou" app and scanning the surrounding

buildings. For instance, visitors can appreciate the huge graffiti creations of

young artists by pointing the mobile phone screen at the Jiaozi Ring, where

graffiti works and corresponding introductions will automatically change at

regular intervals, enabling users to enjoy the appeal and creativity of youth

trends and arts while standing in just one spot without the need to move

around. While exploring Jiaozi Avenue through AR navigation, one can easily

find businesses along the route in an interactive and gamified manner. By

taking on and completing "missions", users are naturally guided to visiting the

stores and given such rewards as business coupons, so as to boost consumption.

In this launch event, Chengdu Cultural Equity Exchange has undertaken

cooperation with artists in confirming the digital asset rights for onboarding

the artistic works. In the future, digital assets of artists can be sold

through the Chengdu Cultural Equity Exchange's online platform, and be bound

with the interests of physical property (such as merchandises derived from one

such property).

A relevant person in charge of the Chengdu Hi-tech Zone explained that the

"transformation" of Jiaozi Avenue is an important attempt in leveraging

metaverse to empower brick-and-mortar entities. By expanding the digital space

based on the traditional commercial space and exploiting the key technologies

of metaverse, steps have been taken to give rise to a brand new Jiaozi Avenue

while concurrently driving surrounding merchants to form new business exposure

and monetization paths, so as to encourage on-site consumption. In the future,

by relying on the establishment of Metaverse District, Jiaozi Avenue will

continue to hold a diverse range of integrated digital and physical experience

activities.

Source: The Chengdu Hi-tech Zone

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443944

   Caption: At the site of the light show on Jiaozi Avenue, Chengdu Hi-tech Zone

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443947

   Caption: Tourists amazed by the AR street view of Jiaozi Avenue using their mobile phones