Concrete action: Mammut makes climate contribution with revolutionary CO2 removal initiative

Mammut Sports Group AG

SEON, Switzerland and COPENHAGEN, Denmark, Oct. 23, 2024 /PRNewswire/ -- In a groundbreaking collaboration, Mammut, Klimate, ARC, Bofort, and Carbonaide have unveiled a cutting-edge project for carbon dioxide (CO2) removal and its storage in concrete, marking a significant step forward in the fight against climate change. The initiative is championed by none other than world-class climber Adam Ondra.

 

Mads Emil Dalsgaard, Co-CEO of Klimate, was a reliable partner in the project as well as in belaying Adam Ondra during his climb. (©Petr Chodura / Mammut Sports Group AG)

 

As an outdoor sports company that relies on intact nature, Mammut operates in a field of tension: enabling outdoor enthusiasts to have unique experiences in the mountains with durable equipment, while also protecting them from the elements and injuries. However, these products generate emissions throughout their production. Following their ambitious decarbonization strategy, "Do Our Best, Remove the Rest" Mammut aims to halve its emissions by 2030 and reach net zero by 2050.

 

--> Link to project video: https://youtu.be/hIW05-D0i48

 

From gas to concrete

 

The Danish tech start-up Klimate serves as the linchpin in this alliance, uniting all stakeholders toward a common goal: ARC in Copenhagen captures up to 4 tons of CO2 daily directly from the flue gas of the waste-to-energy plant. Bofort provides the ISO tank for liquefied CO2 and manages its transport to Finland where Carbonaide integrates the captured CO2 into their more sustainable concrete production process, thus binding it permanently. Mammut, as the "buyer" in this project, commits to decarbonizing a total of 90 tons of CO2 by the end of 2025.

 

Despite the innovative removal and storage process, Mammut's primary goal is to reduce its emissions. As Tobias Steinegger, Head of Corporate Responsibility at Mammut, states: "Through this cooperation, we aim to achieve tangible results in carbon removal and inspire other companies to eliminate their residual emissions after making significant efforts to reduce their carbon footprints."

 

Mads Emil Dalsgaard, Co-CEO of Klimate states: "This facility is just the beginning, with this investment paving the way for future scaling and development. We're really proud at Klimate to have Mammut and Adam Ondra as supporters to help make this project a reality."

 

Adam Ondra's ascent: A symbol of commitment

 

The initiative's visual representation features multiple-time World Champion and Olympian Adam Ondra climbing an artificial route on the exterior of CopenHill, one of the tallest of its kind globally. This symbolic climb not only highlights the physical challenges overcome by athletes but also underscores the commitment to environmental stewardship within the sporting community.

 

--> More information about the project: https://mammut.prezly.com/concrete-action-mammut-makes-climate-contribution-with-revolutionary-co-removal-initiative 

 

 

 

ARC in Copenhagen captures up to 4 tons of CO2 daily which is eventually being integrated by Carbonaide into their sustainable concrete production process. (©Petr Chodura / Mammut Sports Group AG)

 

 

 

This symbolic climb not only highlights the physical challenges overcome by athletes but also underscores the commitment to environmental stewardship within the sporting community. (©Petr Chodura / Mammut Sports Group AG)

 

 

 

The artificial route on the exterior of CopenHill is one of the tallest of its kind globally. (©Petr Chodura / Mammut Sports Group AG)

 

 

 

Adam Ondra’s ascent on the exterior of CopenHill: a symbol of commitment to sustainability.(©Petr Chodura / Mammut Sports Group AG)

 

 

 

The initiative’s visual representation features multiple-time World Champion and Olympian Adam Ondra climbing the artificial route on the exterior of CopenHill. (©Petr Chodura / Mammut Sports Group AG)

 

 

 

 

 

 

 

PR Newswire Asia Ltd.

 

 

PR Newswire
1954年に設立された世界初の米国広報通信社です。配信ネットワークで全世界をカバーしています。Cision Ltd.の子会社として、Cisionクラウドベースコミュニケーション製品、世界最大のマルチチャネル、多文化コンテンツ普及ネットワークと包括的なワークフローツールおよびプラットフォームを組み合わせることで、様々な組織のストーリーを支えています。www.prnasia.com

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