EF Partners with Saudi Arabia's T4EDU as Ministry of Education Designates English Skills as Key Priority for the Kingdom's Future

PR55315

LONDON, Dec. 13, 2013 /PRN=KYODO JBN/ --

    EF Education First, the world leader in language training for business,

government and the education sector, announced today the signing of a

partnership with Saudi Arabia's Tatweer Company for Educational Services

Company (T4EDU), a government-owned company dedicated to education development

which was initiated by His Majesty King Abdullah Bin Abdul-Aziz development

project.

    The partnership which focuses on training English teachers across the

Kingdom of Saudi Arabia follows the announcement by the Ministry of Education

(MoE) of its newly-established K-12 education development strategy. This

identifies English language skills as a key competence and priority for the

country's economic future and prosperity in the global market place. The

strategy includes implementing English at a very early stage (4th grade) of the

K-12 program to enable children and young adults to learn and grow into

responsible and productive citizens.

    "The Ministry is making major investments in language training", said Dr.

Sami Alshwairkh, Director of ELT Development Initiative at T4EDU, because it

recognizes that "English skills are a crucial component of the foundation on

which companies and careers are built. It is more essential than ever before

for effective collaboration across borders and gives accessto valuable

resources, knowledge and opportunities globally."

    The Kingdom's Education system currently employs over 27,000 English

teachers in its middle and high school levels, and is set to expand further for

the elementary levels in the coming year.

    Having enrolled 2,000 English language teachers to EF's online school as a

first step in the three year contract, Dr. Alshwairkh praised the partnership:

"We were looking for a strong English training partner, with a track record of

successful implementation of large-scale online professional development

programs. EF has the capacity and a high quality methodology within each

element of speaking, listening, reading and writing. As an already established

English training partner with several governmental partnerships, we are

confident that EF can deliver."

    The partnership has drawn on EF's own in-house team of over 300 developers,

design, artificial intelligence, content and linguistic specialists. This has

resulted in over 2,000 hours of customized learning content that aligns closely

with Saudi culture and values while maintaining the same quality and

effectiveness of EF's award-winning teaching methodology.

    Jesper Knutell, Vice President, EF Corporate Language Learning Solutions,

commented: "We are delighted to have been chosen as an exclusive language

partner of the K-12 education strategy". Referring to EF's capacity, Mr Knutell

continues: "We are unique in that we can very easily scale our resources to

address the entire population of teachers identified by both T4EDU and the

Ministry of Education."

    EF already enjoys several partnerships with various government entities to

help thousands of teachers and students in language training, including with

the Republic of Tatarstan (Russia) and, in Saudi Arabia, with the Saudi

Electronic University.

    EF's online school is used by millions of students and thousands of

companies around the world to improve their English skills faster than

traditional classroom methods. The cloud-based school offers courses from

beginner to advanced level and uses cutting edge technology including virtual

classrooms and advanced speech recognition to bring students and teachers

together.

    The strategic partnership with T4EDU is an important step for EF in its

future expansion in the region.

    For further information please contact:

    Susan Nilsson

    Director of Communications

    susan.nilsson@ef.com

    Tel: +44-74-3269-2538

    About EF Corporate Language Learning Solutions

    For more information please visit: http://www.ef.com/corporate

    [http://www.ef.com/loc ].

    About Tatweer Company for Educational Services Ltd

    For more information please visit:   

    http://www.tatweer.edu.sa/t4edu/pdf/T4EDU-English.pdf

    SOURCE: EF Corporate Language Learning Solutions