The Pinnacle of Luxury: Introducing Chivas Regal The Icon

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LONDON, June 10, 2015 /PRN=KYODO JBN/ --

It has been more than a century since Chivas Regal established itself as the

world's first luxury whisky, and today Chivas Regal introduces a symbol of

luxury for a new era - Chivas Regal The Icon.

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Born of craftsmanship…

Icons aren't made, they're born. A blend of some of the rarest and oldest

whiskies available to Chivas Regal, Chivas Regal The Icon is the pinnacle of

the range. To taste Chivas Regal The Icon is to savour the finest craftsmanship

that has gone into each and every bottle created.

Chivas Regal The Icon is the culmination of history, and an embodiment of

craftsmanship and tradition married with the unparalleled expertise of Chivas

Regal's Master Blender Colin Scott.

This ultra-prestige Scotch whisky is an exceptionally smooth blend of much

sought after whiskies from more than 20 distilleries across Scotland, including

some rare whiskies from distilleries now lost forever.

Chivas Regal The Icon is the perfect balance of old and new, with each

distillery imparting its own unique characteristics. At its heart lie the

rarest malts from Strathisla, the spiritual home of Chivas Regal, and the

oldest continuously operating distillery in the Scottish Highlands. Accented

with hand-selected single malts from Longmorn and Glen Keith, Chivas Regal The

Icon is a bold, balanced and unforgettable blend specifically developed with

discerning whisky connoisseurs in mind.

Each year, the Master Blender will produce a limited number of bottles of this

luxurious Scotch whisky, making it a must have product for whisky adorers and

collectors alike.

Handcrafted and exquisitely finished…

Befitting of the luxury liquid within, each bottle of Chivas Regal The Icon is

presented in a hand-blown crystal decanter created by expert craftsmen at

Dartington Crystal. The glass is delicately etched and finished with precision

crafted metalwork and presented in sublime green glassware in homage to the

original green Chivas Regal bottle that captured the world's attention in 1909.

Adorned with a signature luckenbooth stopper, a traditional Celtic symbol of

love, the distinctive bottle is certain to be adored by whisky enthusiasts

around the world.

Tasting notes

A celebration of craftsmanship and excellence, Chivas Regal The Icon is Chivas

Regal at its very best. With exceptional character and an incredibly long and

luscious finish, rich notes of honey, vanilla and dark chocolate are balanced

by subtle hazelnut influences from the cask, delivering a long and luxurious

finish in the smooth Chivas house style.

Colin Scott, Chivas Regal's Master Blender, commented:

"Chivas Regal The Icon is a truly exquisite blend - perfectly smooth with an

intense concentration of sumptuous flavours that develop into an exceptionally

long, lingering finish. I am proud to present this luxurious expression of the

Chivas Regal house style to you."

The inaugural edition of Chivas Regal The Icon will be made available to

purchase for the very first time exclusively from Dubai Travel Retail from May

- September 2015. This luxury Scotch whisky will then be available globally at

40% ABV in 70cl bottles. Chivas Regal The Icon retails in Global Travel Retail

for RRP of $3,500 (USD).

A taste of the past. An Icon for the future.

Notes to Editors

By 1909, Chivas Brothers had developed a wide reputation for producing luxury

goods, which they shipped around the world.  The Chivas Brothers had extensive

knowledge and expertise on the aging and blending of whiskies and built up

extensive stocks of maturing whisky.

Chivas Regal released a 25 year old whisky in 1909, and met the regulatory

requirements for bottling and labeling, a feat that hadn't been accomplished by

any other companies or brands at the time, establishing it as the world's first

luxury whisky.

About Chivas Regal  

Launched in 1909, Chivas Regal is the world's first luxury whisky and is

considered to be a timeless classic, renowned for style, substance and

exclusivity.

A truly global brand, Chivas Regal today sells 4.6 million 9L cases annually in

more than 150 countries across the globe. Brotherhood, generosity,

entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the

brand launched its successful Live with Chivalry campaign, which has inspired

Modern Gentlemen in more than 60 countries around the world to pursue success

with integrity.

The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global

Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal

announced the addition of a fifth permanent expression in the Chivas Regal

family, Chivas Regal Extra, sitting within the super-premium range, positioned

between Chivas 12 and Chivas 18.

http://www.chivas.com

Source: Chivas Regal