PR92560

QINGDAO, China, Oct. 25, 2021 /PRNewswire=KYODO JBN/ --

FIFA President Gianni Infantino announced on October 20 that Hisense, a global

technology leader, will be the official sponsor of the FIFA World Cup Qatar

2022. He said, "With Hisense's premium products and cutting-edge technologies,

we expect to jointly create an immersive and unforgettable football viewing

experience for fans worldwide via technological innovation." By successively

sponsoring the Europe and World Cups, Hisense has stood out as the only Chinese

company to sponsor world-class events for four years in a row.

Major global sports events have always provided an unprecedented opportunity

for the demonstration and promotion of disruptive display and broadcasting

technologies. In April 2017, for the first time, Hisense and FIFA formed a

partnership, whereby FIFA appointed Hisense to broadcast the sports events live

and develop advanced display products. The viewing experience was significantly

enhanced for football fans worldwide with the roll out of Hisense's official

World Cup TV, a unit that had been customized through the application of a

number of advanced technologies, including Motion Estimation and Motion

Compensation (MEMC), the sports mode, facial recognition to identify football

players, and artificial intelligence (AI)-powered interactive image search.

"FIFA and Hisense will join forces to create a more immersive viewing

experience for fans worldwide through technology and innovation," stated Mr.

Infantino.

FIFA and Hisense had already collaborated during the 2018 Russia World Cup.

They will work even more closely during the 2022 World Cup in an effort that

will involve more products and stakeholders than had been the case during the

event in Russia. "FIFA understands that Hisense has always attached great

importance to energy conservation, environmental protection and sustainable

recycling, an ongoing commitment which is fully reflected in its research and

development, production, sales and recycling of products as the two entities

continue deepening the collaboration," indicated Mr. Infantino. "The laser TV

developed by Hisense reduces power consumption by more than 50 per cent

compared with traditional LCD TVs, a factor that will have a significant impact

on consumers' buying decisions."

"We are about one year away from hosting the 2022 Qatar World Cup, an event

which is expected to deliver an unforgettable experience for both the host

country and football fans everywhere," added Mr. Infantino. FIFA has been

committed to promoting the advancement of science and technology through the

power of football so as to exert a positive influence on society. With the

support of Hisense, the Qatar World Cup expects to create a visual feast that

will be remembered as a truly iconic sports event.

Source: Hisense

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   Caption: FIFA President Gianni Infantino releases announcement with Hisense via video

link: Hisense to be the official sponsor of FIFA World Cup Qatar 2022.

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