PR92590

SHENZHEN, China, Oct. 26, 2021 /PRNewswire=KYODO JBN/ --

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of

telecommunications, enterprise and consumer technology solutions for the mobile

internet, today announced that Ni Fei, Senior Vice President of ZTE and

President of ZTE Mobile Devices, has delivered a keynote speech on "Scale New

Height with InnovAction" at the ZTE Analyst Conference 2021, sharing the future

development targets and strategic measures of ZTE Mobile Devices.

He said: ZTE Mobile Devices will go "All in 5G" in China market, further

strengthen the core position of mobile phones in mobile Internet, and continue

to build a full-scenario 5G terminal ecosystem. Meanwhile, ZTE will consolidate

the positioning of "InnovActor", drive the commercialization of cutting-edge

technologies with "innovation + action", integrate brands, channels and markets

to make concerted efforts, and comprehensively support the terminal business to

scale a new height.

With profound technology accumulation and innovation ability, significant

improvement was achieved in the business of ZTE Mobile Devices in the first

half of 2021. Among them, the growth rate of the domestic revenue was 150%, and

the growth rate of the international market revenue was 50%. The SoM of 5G CPE

ranked first in the world. Over 100 million units of ZTE terminal devices will

be shipped in the whole year, of which over 50% will adopt in-house designed

chipsets. Under ZTE's overall target of entering the world's top 500 within two

to three years, the new target of annual growth rate of more than 200% for the

domestic market and more than 50% for the overseas market is developed for the

business of Mobile Devices.

Go "All in 5G" in China Market, and continue to build a full-scenario

intelligent experience

Today, the consumer electronics industry is in the new age of accelerated

evolution, continuous fission and integrated innovation. The 5G trend is

sweeping the world, the consumption scenario continues to expand, and the

market is gradually recovering in the post-epidemic era. Facing new

opportunities for the market development of 5G smartphones and mobile Internet

products, ZTE Mobile Devices will go all in 5G in the future, continue to

consolidate the "big terminal" product strategy, and build a new future for 5G

with full-scenario intelligent experience.

In terms of ecosystem building, ZTE Mobile Devices will continue to improve the

"1+2+N" smart product system, promote the transformation and evolution of

"hardware-software-service-ecology", integrate smartphones, personal data and

family data, and provide the all-round 5G smart experience surrounding the four

scenarios, that is, sports & health, business travels, home & education, and

audio-visual entertainment. Based on the overall ecological architecture, ZTE

Mobile Devices will further strengthen the core role of smartphone in the

mobile Internet, continue to improve product capabilities in the four key

areas, that is, design, photography, telecommunications and OS interaction, and

create multi-screen interaction and connection, so as to achieve IoT centered

on smartphones.

In the field of mobile Internet products, ZTE Mobile Devices will further

consolidate its leading position in the global market. At present, ZTE's mobile

Internet products have covered personal and family data terminals, industrial

interconnection terminals, and IoV terminals. The 5G routers rank first in the

global operator market. In terms of SoM, ZTE Mobile Devices will strive to

continuously occupy the first place in the high-end market of MBB products and

in terms of technical capacities, it will maintain 5G patents and product

performance at a leading position. At the same time, it will comprehensively

expand IoT products to vehicles, industry, etc., becoming No.1 in the global

mobile Internet business.

Consolidate the "InnovAction", and bring the in-house designed chipsets to a

new level

Under the "large terminal" product strategy, ZTE Mobile Devices will further

strengthen its "InnovAction" in the technical field, continue to promote

cutting-edge technological innovation, and strengthen its "action force" for

commercial landing in the future. In terms of the underlying core technology,

ZTE Mobile Devices will incorporate in-house designed chipsets into its

vigorous development planning, and make efforts to improve its independent

capabilities and innovation level. At present, ZTE has applied for 4,400

patents for chipsets and owned about 1,950 authorized patents. Among them, the

in-house designed chipsets of terminals have covered personal communications,

homes, IoV, industrial monitoring and other fields. In the future, ZTE Mobile

Devices plans to continue to improve its capability of R&D platform, and

further expand the proportion of application of in-house designed chipsets.

In the field of smartphones, ZTE Mobile Devices, as the pioneer of

under-display camera and fusion computing photography, will continue to promote

the update and iteration of relevant technologies, leading a brand new track in

the smartphone industry. Meanwhile, relying on the "1+2+N" terminal products

with complete ecosystem, it will further create scenario-based AI smart

communications, and create intelligent and professional terminal network

solutions in response to the requirements of high reliability, high security,

low latency and high bandwidth in different scenarios in popular application

fields such as mobile office, e-sports and live streaming.

In the continuously rising IOV market, ZTE Mobile Devices will explore the

business model and scenario innovation to comprehensively promote the

development of C-V2X industry and the construction of smart transportation.

Using 5G and C-V2X to form an all-round coordination system of person, vehicle,

infrastructure, network and cloud, we can create communication connections with

low latency and high reliability, and realize a more efficient, smarter and

safer smart transportation network. At present, ZTE Mobile Devices has achieved

in-depth strategic cooperation with a number of first-class automotive

enterprises, and the cumulative shipment volume of products has reached one

million level.

Fully coordinate brands and channels, achieving continuous growth of global

business

With the product capability and technological innovation as a solid foundation,

ZTE Mobile Devices will also fully coordinate brand, channel and market

strategies in the future, so as to maintain rapid development in China and

steady growth in the world. In terms of brand layout, ZTE Mobile Devices will

further integrate the three major brands, specifically, ZTE, Nubia and Red

Magic, and expand domestic market segments. Through effective coordination of

brands, a brand new image of ZTE smartphones with recognizable technologies,

high quality and youthfulness has been created. Among them, Axon focuses on the

business people, advocating the achievement of social entrepreneurial power

while Nubia is a fashion brand for young consumers to create individuality and

Red Magic focuses on the field of e-sports, strengthening the brand labels of

hardcore, passion and coolness, so as to cover the differentiated population.

In terms of channel construction, ZTE Mobile Devices will focus on expanding

refined operation, and use digital systems to promote comprehensive empowerment

of terminal channels. Among them, the 5G experience store will focus on

creating an immersive experience as an important position and bridge for

interaction with consumers and fans. Meanwhile, the distribution channels will

be expanded, and the construction of the offline retail system will be improved

relying on the channel co-construction model. ZTE Mobile Devices plans to build

5,000 offline sales channels in 2021, and to date, 4,000 have been built so

far, and the scale of the retail system begins to take shape. In addition, ZTE

Mobile Devices will exert the consistent advantages of ZTE in the government

and corporate customers, continue to develop political and commercial channels,

and build a multi-level sales system with full coverage.

In overseas markets, ZTE Mobile Devices will implement country-specific

policies, adopt different strategies based on the differences in market

environment and 5G development in various countries, and focus on major

countries to improve the capabilities in intensive operation and sustainable

development. At present, the sales of ZTE Mobile Devices cover more than 160

countries and regions, and there are more than 100 million active smartphone

users worldwide. ZTE Mobile Devices maintains close cooperation with more than

3,000 channel partners in the world, and has established strategic cooperation

relationships with 50 top operators. In the field of E-commerce, ZTE Mobile

Devices will continue to integrate its own E-commerce and third-party

E-commerce platforms, so as to improve market coverage and service capabilities.

As a part of the end-to-end complete communication solution, terminal business

is one of the directions supporting the business growth of ZTE in the future.

Faced with new opportunities and challenges, ZTE Mobile Devices, guided by the

brand new targets, will go all in 5G with the help of 5G development, spare no

effort for "InnovAction". It is committed to making dreams come true with

technologies, and continue to make efforts in coordination with brands,

products and channels, expecting to achieve an important technological force

for the development of the smart terminal industry.

Media Contact:

Margaret Ma                                                      

ZTE Corporation                                                

Tel: +86 755 26775189                                      

Email: ma.gaili@zte.com.cn  

SOURCE: ZTE Corporation

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   Caption: Ni Fei, President of ZTE Mobile Devices: Strengthen "InnovAction" and build a

full-scenario 5G terminal ecosystem