PR92953

BEIJING Nov. 9, 2021 /PRNewswire=KYODO JBN/ --

China's leading liquor maker Wuliangye has deeply involved in various

activities of the fourth China International Import Expo (CIIE) held from

November 4 to 7 in east China's Shanghai Municipality, showcasing the unique

charm and profound culture of Chinese baijiu again at an international forum to

boost the economic and cultural exchanges of the event.

Centering on the protection of national key cultural relics like the

traditional brewing techniques of Wuliangye liquor, an intangible cultural

heritage, and the ancient cellar pool of Wuliangye dating back to 1368,

Wuliangye displayed its advantages in water resources, soil, climate,

temperature, and ecological conditions, as well as unique brewing,

optimization, aging, and blending skills for liquor production at the 4th CIIE.

In the exhibition hall, supplemented by Chinese-style elements such as plum and

bamboo, traditional Chinese painting and calligraphy, Wuliangye showcased the

profound and long-standing cultural heritage of Chinese baijiu and the scarce

value of ingenuity brewing from multiple angles, bringing an unusual cultural

experience of intangible cultural heritage to guests from home and abroad

through the value expression of Chinese traditional "harmony" culture.

The core liquor products, high-end cultural collection products and

personalized products of Wuliangye with different positioning and different

features at the exhibition hall has attracted many domestic and foreign

merchants who spoke highly of the excellent taste of Wuliangye liquor and the

ingenuity and unique charm of Chinese baijiu it represents.

As a representative of China's national brand and a leading liquor enterprise,

Wuliangye has actively participated in and supported the CIIE, and the

Wuliangye culture exhibition hall will be settled in the National Exhibition

and Convention Center (Shanghai) for a long time, contributing to the openness

and cooperation of the world, global cultural exchanges and people-to-people

exchanges of different countries by deducting the "national spirit" and "world

excellence" of the Chinese baijiu brand.

Wuliangye will leverage the CIIE to tell the Chinese baijiu story, making more

international friends love Chinese brewing, and promoting cultural exchanges,

open development and common prosperity, according to an executive of the

company.

Original Link: https://en.imsilkroad.com/p/324701.html

Source:Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=407089

   Caption: Photo shows the Wuliangye exhibition hall at the fourth China International

Import Expo (CIIE) held from November 4 to 7 in east China's Shanghai

Municipality.

   Link: http://asianetnews.net/view-attachment?attach-id=407091

   Caption: Photo shows the Wuliangye products at the fourth CIIE.

   Link: http://asianetnews.net/view-attachment?attach-id=407093

   Caption: Photo shows many merchants visit the exhibition hall of Wuliangye at CIIE.