Premium Red Ginseng Brand CheongKwanJang to Celebrate 122nd anniversary

KGC (Korea Ginseng Corp.)

PR93286

 

SEOUL, South Korea, Nov. 25, 2021 /PRNewswire=KYODO JBN/ --

 

Korea Ginseng Corp (KGC) celebrates the 122nd anniversary of its premium red

ginseng brand, CheongKwanJang.

 

One of the best ginseng in the world, Korean ginseng became a premium red

ginseng … The birth of CheongKwanJang

 

The history of the Korean government managing ginseng and red ginseng dates

back to 1899, the 36th year of King Gojong's reign during the Korean Empire

period. The empire established Samjeonggwa under Gungnaebu and executed a

monopolization scheme to control the production and processing of ginseng and

red ginseng.

 

The name CheongKwanJang was first used in the late 1950s when red ginseng

export increased. The title was to differentiate genuine Korean ginseng from

fakes produced overseas that attempt to steal the prestigious reputation of

Korean red ginseng. The name implies trustworthiness and credibility of the

brand whose products are processed and packaged in factories under the

government's direct management. The implication is marked by the word Cheong in

the title which means legitimate product.

 

Since then, the premium red ginseng brand's products have been exported to

around 40 countries joining the ranks of Hallyu food (K-food) and making the

brand to carry on the fame of Korean ginseng. Recently, the brand is beloved as

a "leading brand of South Korea" sweeping awards of institutions and media

outlets at home and abroad including the First Brand Award and Trust Company

Award.

 

Red ginseng has been loved by generations of South Koreans as an iconic dietary

supplement. The process of steaming and drying 6-year-old ginseng produces

saponins, red ginseng polysaccharides, amino sugars, minerals, etc. whose

harmony effectively reduces fatigue. The combination of nutrition reduces the

concentration of substances that cause fatigue while increasing

energy-generating hormones. In addition, the nutrition improves the immune

system by catalyzing macrophages's work which kills viruses and cancer cells.

 

Red ginseng was officially acknowledged for its healing effect by the Ministry

of Food and Drug Safety, South Korea's governmental agency responsible for

managing the safety of foods and drugs. Being acknowledged for its five major

benefits of boosting the immune system, reducing fatigue, improving blood

circulation, enhancing memory, and its antioxidative effect, red ginseng is the

most widely sold dietary supplement in South Korea. COVID-19 has created a keen

interest in the health of our immune system, so South Koreans continue to

embrace red ginseng for its beneficial properties.

 

SOURCE: KGC (Korea Ginseng Corp.)

 

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=408801

 

   Caption: Red Ginseng

 

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