PR93473

HAVANA, Dec. 6, 2021 /PRNewswire=KYODO JBN/--

- Laguito 1492 (Cubacigar Benelux), exclusive distributor of Habanos, S.A. for

Belgium, the Netherlands and Luxembourg presents, in a world premiere, the new

Seleccion Especial under the Juan Lopez brand.

- Juan Lopez Seleccion Especial (52 ring gauge x 170mm length is the selected

vitola to commemorate the brand's 150th anniversary and the 30th anniversary of

La Casa del Habano franchise network.  

Habanos, S.A., through its exclusive distributor for Belgium, the Netherlands

and Luxembourg, has presented in world premiere the new Juan Lopez Seleccion

Especial (52 ring gauge x 170 mm length).

The presentation took place last Saturday, December 4th, online.  Guests were

able to gain and taste first-hand knowledge of the new Juan Lopez Seleccion

Especial Habano, and win exclusive prizes, including the first regional edition

of the Juan Lopez brand launched in Benelux, more than a decade ago.

According to Ernesto Gonzalez, Operational Marketing Director, and Rodrigo

Gonzalez, Strategic Marketing Director of Habanos, S.A., "Juan Lopez Seleccion

Especial comes to surprise the most demanding aficionados with its exquisite

aroma and excellent taste.  20 Regional Editions under this brand demonstrate

its great acceptance in the different Habanos' markets around the world."

This new product is presented in a special case which contains 25 Habanos made

"Totalmente a Mano con Tripa Larga"- Totally Handmade with Long Filler-, after

a careful selection of leaves coming from the Vuelta Abajo* region, the land

where is considered the world's best tobacco is grown.

This new vitola commemorates the 150th anniversary of the Juan Lopez brand and

the 30th anniversary of La Casa del Habano franchise network, marked by the

excellence of its services and the prestige of its products. The Juan Lopez

Seleccion Especial, with a straight shape and medium-to- full strength format,

will be exclusively commercialized at the network of specialized stores of La

Casa del Habano.

Jorge Perez, Franchise Director, of La Casa del Habano of Habanos, S.A.,

pointed out that "one of the most important things about La Casa del Habano is

the exclusive and limited launching of products that are only commercialized at

these points of sale. This is the case of the launching of Juan Lopez Seleccion

Especial, which is sure to be very well received by aficionados". La Casa del

Habano Benelux franchisees and their customers will be the first to taste the

Juan Lopez Seleccion Especial Habanos (factory name Fortunas).

Juan Lopez is a brand created in the 1870's. Juan Lopez Seleccion Especial has

been made "Totalmente a Mano con Tripa Larga"- Totally Handmade with Long

Filler – with wrapper, filler and binder leaves coming from the Vuelta Abajo*

zone, in the region of Pinar del Rio*, Cuba*, and made by expert Cuban cigar

rollers.

At Casas del Habano, aficionados and enthusiasts of what is considered the

world's best tobacco will find the most varied selection of products available

in each of the markets, as well as special productions created for this network

of stores, that invite you to relax and enjoy the product in comfort.

Tasting Notes

Juan Lopez Seleccion Especial

Dimensions: 52 ring gauge x 170 mm length.

- A Habano cigar of character and great versatility.

- Beautiful oily, shiny and perfect wrapper.

- Aromas evoking sweet, woody, green tea notes with floral accents. Entering the

  second third, notes of spices, cocoa and roasted coffee are revealed. In the

  third third, more complexity, adding subtle notes of balanced bitterness,

  highlighting a great balance between aromas and flavors.

- Even burning, flawless draw, perfect puff, neither too large nor too small.

- The ash evolves very compact, with the characteristic gray of the Vuelta Abajo

  soil.

- Smoking time: More than an hour of pure pleasure in a medium to full-bodied

  strength.

- This magnificent Habano pairs very well with Central Cuban Rums aged at least

  15 years or with 18-year-old Scotch Whiskies.

Laguito 1492 (Cubacigar Benelux NV)

With more than 55 years of history, the company was founded in 1965 under the

name Robert Suter SA. In 2006 it was renamed Cubacigar Benelux NV and now

operates under the name of Laguito 1492 NV.

Originally, it concentrated on the import and distribution of Swiss cigars in

Belgium and Luxembourg. In 1992, the company became the exclusive importer and

distributor for the Benelux of all the Habanos brands. Today, the company

offers a wide assortment of more than 250 references distributed through more

than 400 specialized points of sale, classified according to the retail

concepts implemented by Habanos, S.A. at the international level. These include

10 La Casa del Habano franchise stores and 100 Habanos Specialists. In addition

to the domestic market. Laguito 1492 also serves the Duty Free / Travel Retail

channels.

The Benelux market, due to its size and tradition in terms of the experience of

its retailers, is considered an important market for Habanos.

Corporacion Habanos, S.A.

Corporacion Habanos, S.A. is a world leader in the commercialization of Premium

cigars both in Cuba and in the rest of the world. For this purpose, it has an

exclusive distribution network present in the five continents and in more than

150 countries.  For more information, please visit: www.habanos.com

Habanos, S.A. commercializes 27 Premium brands produced Totalmente a Mano

(Totally Handmade) and covered by the by the Protected Appellations of Origin

(P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagas, Hoyo de

Monterrey and H. Upmann, among others. Habanos have been made Totalmente a Mano

(Totally Handmade) for more than 500 years and since then they have become a

benchmark for quality all over the world.

*Protected Appellations of Origin.

For more information on Habanos, S.A.:              

www.habanos.com

https://www.instagram.com/habanos_oficial/

https://twitter.com/Habanos_Oficial

https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA

Photo: https://mma.prnewswire.com/media/1702221/HABANOS_SA.jpg

Source:        HABANOS SA