PR93827

YIBIN, China, Dec. 22, 2021 /PRNewswire=KYODO JBN/--

-Yibin, China's leading spirits producers join hands to build the world's main

producing area for quality aroma liquors

The following release is issued by China News Service Sichuan Branch:

On December 17th, China International Famous Alcoholic Drinks Exposition 2021

kicked off in Yibin, a city in southwest China's Sichuan Province. Themed

"Yibin, the capital of strong spirits, captivates the world with its

fragrance", the expo was hosted by China Alcoholic Drinks Association and

co-organized by Yibin Municipal People's Government and Wuliangye Group.

By adopting the latest techniques and approaches in terms of international

expansion, management, branding and production, the Expo has rolled out a

combination online/offline model with the goal of fully realizing digital

empowerment and facilitating the global industry's embrace of technology and

digitization, while jointly building a China International Famous Alcoholic

Drinks Exposition for the present and future.

Building a digital-empowered, future-proof China International Famous Alcoholic

Drinks Exposition through a combination online/offline model

The alcoholic beverages on exhibit this year hailed from six major liquor

producing areas including Zunyi and Luzhou, with displays from famous Chinese

liquor producers Moutai and Wuliangye, and international aperitif makers Pernod

Ricard and Remy Martin, among other leading brands.

Activities at the expo included the opening ceremony, products exhibition, a

press conference to announce the results of the Archaeological Wuliangye

project and the Wuliangye 12.18 Super Fan Festival, among other meaningful and

inspiring events.

From December 10 to 20, the 12.18 Online International Famous Alcoholic

Shopping Festival was featured on the JD.com, Tmall and Taobao shopping

platforms, with the goal of creating a memorable event that will stimulate

market development in the post-epidemic era. Wuliangye Group, Sichuan Liquor &

Tea Group, and other well-known alcoholic beverage makers as well as Yibin's

local vintners and related ingredient producers on the industry chain all

participated in the festival.

More than 4,000 years of liquor-making history that led to the creation of the

world's main producing area of quality aroma spirits

Song Shuyu, secretary-general of China Alcoholic Drinks Association, said that

the expo held in Yibin has received wide recognition from all segments of

society and become an important platform for international exchanges in the

world of alcoholic beverages.

Yibin, with a history of more than 4,000 years in liquor making, is known as

the "First City along the Yangtze River, China's Liquor Capital". It has been

cited by UNESCO and FAO as the most suitable area along its latitude for the

production of high-quality pure distilled liquor.

A spokesperson for the city of Yibin explained, Yibin plans to leverage the

expo platform and existing policies that support the development of the nearest

two large cities, Chengdu and Chongqing, with the intent of promoting the

development and growth of the alcoholic beverage sector, expanding

internationally, and working with industry players worldwide to build a win-win

industry chain.

Source: China News Service

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=411618